‘oncle sam’ by laurent beirnaert, pierre bouvier, paul tubiana photo © nicolas genta image courtesy of ECAL
university of art and design lausanne/ECAL students laurent beirnaert, pierre bouvier and paul tubiana presented their popcorn making machine ‘oncle sam’ as part of the ‘low-tech factory’ exhibition at designers’ saturday in langenthal, switzerland. the project was an outcome of re-interpreting and experimenting with manufacturing processes, whereby the master and bachelor students tackled the production of the universally accepted cinema food – popcorn.
the transformation focuses on a single raw kernel at a time, where an elaborate contraption orchestrates the ingredients in a charmingly grandiose fashion. a tea-light candle heats a solitary grain in oil, which after some time, explodes into the fluffy result – and of course seasoned with salt for taste. the concept was exhibited over two days during the event in the ruckstuhl building – one of the multiple factories around langenthal temporarily converted into expansive exhibition spaces showcasing various designs and products.
the work celebrates and values the means by which a product is created – slowing down a type of manufacture that is usually en masse to a visual spectacle that can be appreciated, acknowledged and savored.
a video of the machine in use
the work celebrates and values the means by which a product is created photo © nicolas genta image courtesy of ECAL
an elaborate contraption orchestrates the ingredients in a grandiose fashion to reach the final fluffy result photo © nicolas genta image courtesy of ECAL
DESIGNERS’ SATURDAY 2012 design is a statement november 3rd – 4th, 2012
the first designers’ saturday took place in langenthal in 1987. since then there have been 13 of these biennial occasions, to provide support for the swiss design scene whilst giving it a publicity platform and stimulating its further development.
designers’ saturday happens at a place where design is actually created. designers’ saturday is not just a product show held on characterless trade fair premises. instead it is a stage where authentic design skills are put on view at the atmospheric production sites of the companies involved.
the event is an international meeting point for the design world. the presentations of numerous internationally known firms will be accompanied by the cartes blanches of both national and international colleges of art and design.
DESIGNERS' SATURDAY 2012(4)
Nov 29, 2012
Nov 07, 2012
Nov 05, 2012FOOD ART(208)
Sep 29, 2020
Aug 27, 2020
Aug 10, 2020
Jul 07, 2020
Jun 03, 2020PRODUCT LIBRARY
Oct 23, 2020
Oct 22, 2020
Oct 20, 2020
Oct 19, 2020
MvN Jan 10, 2013 John Dec 04, 2012 chuck zangger Nov 30, 2012 Fanny B. Nov 14, 2012 pierre andré Nov 07, 2012
more commentsand another one…
Beautiful.
Where are the components available?
Excellant, fantastic, I have been waiting all my life for this application. and I may be the only one.
I would like to know what is contained in the upper part of the “machine”? In the video it looks as though the drop is the catalyst to the “popping” of corn… I really like it and it feels a bit magical! To the commentators that are asking what purpose or reflection this installation is bringing to the world, I believe it can serve as a starting point to reflect upon the mass-production of food that is consumed without even noticing it. I believe it can serve so many purpose: but its poetry is the most important to my eyes. Congratulations to the creators!
Sure, it could be interesting but “oncle sam” was created for an exhibition and we wanted to include the spectator in the process. A new kernel is start to be cook when he take the pop corn which has explosed.
This machine seems to be absurd and unnecessary, maybe. We just wanted to entertain, marvel people with very simple things.