'el super' book review (mexican packaging)
 
'el super' book review (mexican packaging)
jun 04, 2010

'el super' book review (mexican packaging)

‘el super’ publisher: editorial rm editor: kurt hollander photographs: adam wiseman design: rocio mireles + bruno contreras language: english format: 15 x 15 cm features: 216 pages isbn: 9789685208475

________________________________________________________________________________________ designboom rating: 'el super' book review (mexican packaging)'el super' book review (mexican packaging)'el super' book review (mexican packaging)'el super' book review (mexican packaging) ________________________________________________________________________________________

'el super' book review (mexican packaging)

‘el super – snacks, salsas, sodas, sweets and lots more super stuff from mexico’ presents a thoughtfully curated collection of original mexcian packaging examples that nationals know and love and non mexicans are often mesmerised by. hollander goes on to describe why he thinks mexican packaging is the way it is through his insights into local slang, historical references and  recent market trends.

'el super' book review (mexican packaging)overview ‘if you are what you eat, then it would follow that grocery shopping is the way you construct your identity, and that markets and grocery stores are the laboratories in which whole cultures build theirs – as well as an early place to spot changes.

this small, chunky and completely charming gift book presents portraits of mexican consumer products alongside photographs of the supermarkets, stores, markets and street vendors where they are sold. the accompanying text places all this graphically striking material in the context of its historical antecedents and contemporary food trends, and considers the situation of locally conceived, designed and distributed products like these in the age of global consumerism.

in mexico traditional design, like the work showcased here, is competing with digital media and work done by international corporate design firms. culturally specific images are being displaced by global ones, the virgin of guadalupe by disney cartoons, literally changing the face of the food and beverages that mexicans eat.

mexican industry is holding its own against the onslaught for now, and mexican products still serve the needs of the vast majority of the country’s population. that is: mexican products sold in packaging that is less than environmentally friendly, displaying images that are not politically correct, and using ingredients that are banned in other countries still serve their needs. as el super confirms, bad things come in great packages.’

'el super' book review (mexican packaging) ‘sheryn’ tostadas – image courtesy adam wiseman

'el super' book review (mexican packaging) ‘miguelito’ salty, sweet and spicy pulp – image courtesy adam wiseman

'el super' book review (mexican packaging) ‘miguelito’ salty, spicy and sour sugar – image courtesy adam wiseman

'el super' book review (mexican packaging) ‘gusano lucas’ tamarind with chile – image courtesy adam wiseman

'el super' book review (mexican packaging) ‘oblea mini cometa’ wafers – image courtesy adam wiseman

'el super' book review (mexican packaging) ‘fresta, pecsi, fanda’ candy – image courtesy adam wiseman

'el super' book review (mexican packaging) ‘la morena’ pickled chiles – image courtesy adam wiseman

'el super' book review (mexican packaging) ‘moctezuma’ hot chocolate powder – image courtesy adam wiseman

'el super' book review (mexican packaging) ‘morelos’ rice – image courtesy adam wiseman

'el super' book review (mexican packaging) ‘yoli’ soft drink – image courtesy adam wiseman

'el super' book review (mexican packaging) ‘boing’ fruit drink – image courtesy adam wiseman

'el super' book review (mexican packaging) ‘chaparritas’ soft drink – image courtesy adam wiseman

is it for me? the contrast between the DIY style many of the products have in ‘el super’ and the slick, uniform appearance of global brands makes the book a must have for any packaging enthusiast.  it should also appeal to anyone interested in contemporary mexican culture particularly because of the adoration locals have for many of the featured foods.

‘el super’ is available to order here.

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designboom ratings: 'el super' book review (mexican packaging) ……………………. interesting 'el super' book review (mexican packaging) 'el super' book review (mexican packaging) ………………. good read, worth a look 'el super' book review (mexican packaging) 'el super' book review (mexican packaging) 'el super' book review (mexican packaging) …………. very good 'el super' book review (mexican packaging) 'el super' book review (mexican packaging) 'el super' book review (mexican packaging) 'el super' book review (mexican packaging) ……. excellent, recommended 'el super' book review (mexican packaging) 'el super' book review (mexican packaging) 'el super' book review (mexican packaging) 'el super' book review (mexican packaging) 'el super' book review (mexican packaging) . must have _________________________________________________________________________________________

design-aerobics ‘food’ and ‘revisiting history’ courses (june 8th – august 8th) are now open for enrolment!

'el super' book review (mexican packaging)

examining the origins of today’s most common / popular design objects and asking how we can improve them or how they have been re-interpreted. more

'el super' book review (mexican packaging)

from its packaging to the surroundings in which it’s consumed and everything in between.  this course gives you a good taste of design in the food sector. more

see how to enroll

  • Nice packaging!

    Pier
  • really nice pictures, the “fresta, pecsi, fanda” one is amazing.

    steve
  • who decides what is “politically incorrect”? You can´t do that based in others culture point of view. We don`t get offended that easy. Banned ingredients give them the great taste they have:)

    RTL
  • Love the ‘gusano lucas’ bottle! would make great glue packaging! Thanks for sharing!

    Peter Hewson
  • increíble libro! perfecto material para presumir las delicias tradicionales de méxico

    gaby
  • wheres the ‘like’ button?

    claradead
  • very good stuff
    i want that book

    isidro rangel

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