‘111 navy chair’ by emeco

the coca-cola company and furniture manufacturer emeco have combined their iconic products – the coca-cola contour bottle package and the famous navy® chair, to create a new chair made from at least 111 recycled plastic bottles. the aptly named ‘111 navy chair’, debuts this week at the 2010 milan design week.

modeled after the original aluminium emeco navy chair (#1006) designed in 1944 for the U.S. navy, each 111 navy chair contains a mix of 60 percent rPET plastic (recycled polyethylene terephthalate plastic) and a special combination of other materials including pigment and glass fiber for strength. it is estimated that more than three million PET plastic bottles will be repurposed annually for the production of 111 navy chairs.

the rPET content in each chair is sourced from the world’s largest plastic bottle-tobottle recycling plant that began operation in 2009 in spartanburg, south carolina in the united states through a partnership between the coca-cola company and united resource recovery corp.

the chairs will be available for sale in june 2010 in select retail locations worldwide. 111 navy chairs are available in six colors: coca-cola red, snow, flint, grass, persimmon and charcoal.

emeco 111 navy chair of recycled coca cola bottles the coca- cola logo imprinted on the chair

emeco 111 navy chair of recycled coca cola bottles the recycled logo imprinted on the chair

emeco 111 navy chair of recycled coca cola bottles printed under the seat base