emilio pucci decks out dolce vita skateboards with italian motifs
 
emilio pucci decks out dolce vita skateboards with italian motifs emilio pucci decks out dolce vita skateboards with italian motifs
oct 13, 2015

emilio pucci decks out dolce vita skateboards with italian motifs

emilio pucci decks out skateboard series with italian motifs
images courtesy of emilio pucci

 

 

 

emilio pucci debuts its first ever skateboard collection, decking out seven cruisers in geometric patterns and a kaleidoscope of prints. alongside the debut, the italian fashion house teamed up with global video channel nowness to create a short film titled ‘rolling with emilio pucci. the edward housden-directed video sees model martha-rose redding grind and glide through a picturesque landscape, challenging a group of teen boys on her color-popping pucci board.

emilio pucci skateboards nowness-ecal
the series of patterns are brimming with motifs of italian culture

 

 

 

the skateboards are the result of a creative collaboration with students from swiss art and design university ECAL, who, immersed in emilio pucci’s print archives, were challenged to reinterpret the brand’s aesthetic in novel ways. one of the winning ideas by clémence chatel was ‘dolce vita’, a series of patterns brimming with motifs of italian culture like pasta shapes and ice cream cones.

emilio pucci skateboards nowness-ecal
the skateboards are available in seven prints across two different styles.

 

 

 

produced in limited edition, the skateboards are available in seven prints across two different styles. the ‘street’ shape is available in the ‘dolce vita aldente’ print and ‘dolce vita limoni’, the latter in both turquoise and pink color variations. the second model is the small, practical, lightweight  ‘old-school cruiser’ shape, available in ‘dolce vita gelato’, ‘dolce vita scacchi’, ‘dolce vita diamanti’ and a purple variation of the ‘dolce vita limoni’ print. both styles are made from specially selected hardwood, printed with a technique that guarantees optimum photo quality, scratch resistance, durability and surface smoothness.

 

read more about the collaboration and see the short film dedicated to the pucci skateboard project on nowness here.

emilio pucci skateboards nowness-ecal
‘dolce vita aldente’ is complete with colorful pasta shapes

emilio pucci skateboards nowness-ecal
‘dolce vita scacchi’: chess pieces create a kaledescopic pattern

emilio pucci skateboards nowness-ecal
‘dolce vita gelato’ in pink and orange

emilio pucci skateboards nowness-ecal
‘dolce vita limoni’ sees a printed array of lemons and seashells

emilio pucci skateboards nowness-ecal
‘dolce vita limoni’ in turquoise

emilio pucci skateboards nowness-ecal
‘dolce vita limoni’ available in pink and yellow

emilio pucci skateboards nowness-ecal
‘dolce vita diamanti’ is complete with high heels and diamonds

emilio pucci skateboards nowness-ecal
detail of the pasta shapes colorized for the skateboard deck series

emilio pucci skateboards nowness-ecal
the ‘street’ shape is available in the ‘dolce vita limoni’ print in turquoise

emilio pucci skateboards nowness-ecal
black and white chess pieces create an intricate maze of motifs

emilio pucci skateboards nowness-ecal
the styles are made from specially selected hardwood, and printed to guarantee optimum photo quality

emilio pucci skateboards nowness-ecal
purple lemons and seashells create a psychedelic pattern

emilio pucci skateboards nowness-ecal
detail of ‘dolce vita limoni’

emilio pucci skateboards nowness-ecal
detail of the gelato pattern for the pucci skateboard series

 

 

    have something to add? share your thoughts in our comments section below.
    all comments are reviewed for the purposes of moderation before publishing.

    comments policy
    LOG IN
    designboom's comment policy guidelines
    generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
    the correction is at the discretion of the post editor and may not happen immediately.

    what if you disagree with what we or another commenter has to say?
    let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

    - please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
    - please don't personally insult the writers or your fellow commenters.
    - please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
    - please don't include your website or e-mail address in your comments for the purpose of self-promotion.
    - please respect jury verdicts and do not discuss offensively on the competition results
    (there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
    in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
    the best 100-200 entries too.)

    a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

    PRODUCT LIBRARY

    a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

    design news

    ×
    keep up with our daily and weekly stories
    491,988 subscribers
    - see sample
    - see sample