enzo mari book : 25 modi per piantare un chiodo
enzo mari book : 25 modi per piantare un chiodo enzo mari book : 25 modi per piantare un chiodo
may 24, 2011

enzo mari book : 25 modi per piantare un chiodo

enzo mari portrait © designboom

‘designing is an instinct inherent in man,’ says enzo mari, ‘as the survival instinct, hunger, sex.’ mari’s book alternates between considerations and reflections on the design practice – which the author is an acknowledged master in – and includes autobiographical notes. enzo mari speaks about himself, the period of his childhood and early youth, from the thirties and forties, the art education at academy of brera in milan and the following phase of his intense artistic activity. since the early years of his professional activity — this endless experimenting with materials and solutions that contribute to improving the every day life — he has spent his energy in search of a theory that would unify humanistic ideas about the relationship between aesthetics and function.‘I am often asked — what is the ideal object that I would have wanted to create — I always answer: the ball! you start to use it at age of one and you play with it up to ninety, over time the ball allows you to follow different rules. it’s never conditioning’. enzo mari

enzo mari and vittorio gregotti image © designboom

the new book has been introduced by italian master architect vittorio gregotti and the italian writer tiziano scarpa.

images from the book presentation images © designboom

‘THE form has to be eternal, far from of fashion trends and conventions (like many things made ​​by artisans of the past, which are rich in natural elegance)’. but THE form, of course, can not and must not prevail function, regardless of which function(s), otherwise it is ornament, and enzo mari does not cease to remind us how – even in the architecture – he loves (more than anything else) the essentiality.

book cover (front&back)

60 years of ideas and projects for defending a dream. it’s a combative and fiercely polemical book  — against the design practice of today, a field that seems to have become the ‘industry contractor’, and which has ceased to relate to ‘a proactive project’ but has devoted itself exclusively to the production of goods.

starting from scratch — partiamo da zero (chapter 1) drawing by enzo mari, courtesy enzo mari

maybe early childhood — forse la prima infanzia (chapter 2) drawing by enzo mari, courtesy enzo mari

design production and self-oriented-projects — imprese di design e autoprogettazione (chapter 9) drawing by enzo mari, courtesy enzo mari

work is central — il lavoro al centro (14), design work — il lavoro di design (6), systematic search — la ricerca sistematica (5), I don’t speak just about me — non parliamo solo di me (18) drawings by enzo mari, courtesy enzo mari

the crisis is unstoppable — la crisi è inarrestabile (chapter 15) drawing by enzo mari, courtesy enzo mari

the world saved by children — il mondo salvato dai bambini (last chapter  – 16) drawing by enzo mari, courtesy enzo mari

editor: enzo mari publisher: mondadori / strade blu year: 2011 size: 171 pages, 210 × 150 mm ISBN 978-88-04-60691-8 (italian language only)

http://www.mondadori.it available also as ebook see more publications of enzo mari (italian language only)

the book presentation has taken place on monday, may 23rd, 2011 at feltrinelli bookstore in milan, italy.

  • His drawings are nice 🙂

    Andrés says:
  • Thank you, Designboom, for this submission!

    Maja says:
  • When will the book be available in English language?

    Ille says:

have something to add? share your thoughts in our comments section below.
all comments are reviewed for the purposes of moderation before publishing.

comments policy
designboom's comment policy guidelines
generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
the correction is at the discretion of the post editor and may not happen immediately.

what if you disagree with what we or another commenter has to say?
let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

- please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
- please don't personally insult the writers or your fellow commenters.
- please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
- please don't include your website or e-mail address in your comments for the purpose of self-promotion.
- please respect jury verdicts and do not discuss offensively on the competition results
(there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
the best 100-200 entries too.)

a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.


a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

design news

keep up with our daily and weekly stories
502,637 subscribers
- see sample
- see sample