interior of ‘première vision trade fair’ all images © ribon

40 000 visitors discovered the metamorphosis of the well-known première vision trade fair this year. french designer eric jourdan and art director francesca avossa redesigned the entire set as a white town made out of translucent corian material. from signage, custom-made furniture to the stands, reception counters and restaurants, the new design asserts the contemporary character of this established textile show.

eric jourdan and francesca avossa: premiere vision trade fair

eric jourdan and francesca avossa: premiere vision trade fair exhibition stand front view

eric jourdan and francesca avossa: premiere vision trade fair exhibition stand side view

eric jourdan and francesca avossa: premiere vision trade fair

eric jourdan and francesca avossa: premiere vision trade fair

eric jourdan and francesca avossa: premiere vision trade fair information counter

eric jourdan and francesca avossa: premiere vision trade fair information counter detail

eric jourdan and francesca avossa: premiere vision trade fair ‘resto best’ eating area

eric jourdan and francesca avossa: premiere vision trade fair ‘resto best’ eating area

eric jourdan and francesca avossa: premiere vision trade fair international lounge

the pristine white ambiance provide an ideal backdrop to the exhibitors’ colorful fabrics. arrays of soft vertical shaped superstructures made of vibrant silk-screened drapes, introduce variations of material and weaves in a play of light and shadow while maintaining the privacy required by exhibitors. stands are built from aluminum frames clad with corian, and draped with textiles up to the ceiling.

eric jourdan and francesca avossa: premiere vision trade fair permanent signage system identifying hall spaces

the signage system designed in black and white to match the general code of the set, is created for two levels of perception.

one set of permanent signage is used to identify halls, aisles, exhibitors’ stands and services. they serve to provide legible, straightforward graphics for navigation and information. meanwhile, the seasonal signage identifies various sectors of activity. able to evolve all year-around, they are created with a more expressive and decorative aesthetic and embody the seasonal trends.

eric jourdan and francesca avossa: premiere vision trade fair permanent signage maps

eric jourdan and francesca avossa: premiere vision trade fair lounge section

eric jourdan and francesca avossa: premiere vision trade fair ‘lampadaire’

eric jourdan and francesca avossa: premiere vision trade fair ‘lampe a poser’

all the furniture supplied to exhibitors are custom-made. this includes the 4000 chairs, 9000 stools, 3700 tables and 3000 storage units whose minimalist design is partly attributed due to concerns over transport. the whole show, stands and furnishings, fits into 17 semi-trailers; most of which are foldable and stackable. the furniture is in steel and wood, the lamps are made from roto-moulded plastic with a steel base.