etat libre d’orange fragrance flagship store by shed

etat libre d’orange fragrance flagship store by shed
all images © adam luszniak

situated on redchurch street in east london, singapore and london-based interior architects shed have developed the flagship store for etat libre d’orange fragrances. conceived as a 30 sqm. renovation, the spatial transformation presents a provocative configuration that lives up to the intrigue and persona of the french cult brand. informed by a unique approach to perfume, the fragrances are treated as personalities that can be worn, each manifested as tiled ‘shell’ concepts. the overall plan resembles a gallery installation; the center of the room is a tiled laboratory with selected fragrances positioned behind a dominant mural at the back of the interior space.

the fragrances are treated as personalities that can be worn, each manifested as tiled ‘shell’ concepts

closer view of the back wall of the etat libre d’orange flagship perfume shop

the spatial transformation presents a provocative configuration that lives up to the persona of the french cult brand

view from the exterior, etat libre d’orange flagship shop in east london