fabio novembre redesigns AC milan's jersey for adidas
fabio novembre redesigns AC milan's jersey for adidas fabio novembre redesigns AC milan's jersey for adidas
jun 12, 2016

fabio novembre redesigns AC milan's jersey for adidas

fabio novembre redesigns AC milan’s jersey for adidas
all images courtesy of fabio novembre




adidas teams up fabio novembre for AC milan’s next 2016/2017 season home kit backed by traditional color-ways. the design was developed from an initial vision highlighting a special dripping graphic with bright red fading into black.

fabio novembre adidas AC milan designboom
the store layout with the 2016/2017 home kit




the AC milan home jersey comes with thin red and black stripes on the front and totally black on the back. the adidas three stripes are grey to give greater uniformity to the kit. the black v-neck collar features an italian flag on the back with the crest added to the contemporary badge. together with the launch, fabio novembre re-designed the two central glass showcases at la rinascente with matching colors.

fabio novembre adidas AC milan designboom
the front façade of the la rinascente

fabio-novembre-adidas-AC-milan-20162017-season-designboom-04 fabio-novembre-adidas-AC-milan-20162017-season-designboom-05







    have something to add? share your thoughts in our comments section below.
    all comments are reviewed for the purposes of moderation before publishing.

    comments policy
    LOG IN
    designboom's comment policy guidelines
    generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
    the correction is at the discretion of the post editor and may not happen immediately.

    what if you disagree with what we or another commenter has to say?
    let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

    - please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
    - please don't personally insult the writers or your fellow commenters.
    - please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
    - please don't include your website or e-mail address in your comments for the purpose of self-promotion.
    - please respect jury verdicts and do not discuss offensively on the competition results
    (there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
    in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
    the best 100-200 entries too.)

    a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.


    a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

    design news

    keep up with our daily and weekly stories
    502,311 subscribers
    - see sample
    - see sample