fanwagen facebook car by volkswagenthe ‘fanwagen T1’ is a facebook-themed vehicle that volkswagen the netherlands will produce as a one-off edition



an advertising campaign undertaken by volkswagen the netherlands transforms the company’s iconic ‘T1’ bus  into the ‘fanwagen’, a facebook-themed vehicle. the ‘T1’ was selected in favour of the ‘beetle’ by almost 33,000 volkswagen fans to be converted into the one-off edition.

some features of the car offer uniquely facebook-related functionality. on its dashboard, the ‘fanwagen’ features the ‘feed-o-matic’, a built-in device that prints the last ten posts of a user’s news feed at the push of a button. a small panel beneath the rear license plate showcases the driver’s relationship status, rotatable via a small scroll wheel to the panel’s right. in addition, the car will arrive to the winning participant containing a map already marked with the locations of all of his facebook friends.


fanwagen facebook car by volkswagen the ‘fanwagen beetle’

other aspects of the cars are playful reinterpretations of standard features. the horn is replaced by the ‘poke’ button, ‘made to grasp the attention of other drivers‘. the door handles of the vehicle are labeled with ‘add friends‘, while a bulletin board ‘wall’ on the side doors of either model lets users leave ‘posts’ and even photos using the included instant camera. the ‘inbox’ (glove compartment) offers a way ‘to store all of your private messages‘ with the instruction,  ‘to remove a message, take it out of the inbox‘.

the user’s manual for the ‘T1 fanwagen’ document the three privacy settings of the vehicle: ‘all’ (window shades pulled open), ‘friends only’ (curtains at halfway), and ‘only me’ (pulled completely shut). both cars feature a ‘chat mirror’ (rearview mirror) for ‘live chat with friends in the backseat: look into the chat mirror to see available friends, and select a specific friend by adjusting the angle of the mirror‘!


fanwagen facebook car by volkswagen view of rear license plate


although the voting period for the campaign has closed, residents of the netherlands have through december 18th, 2011 to enter themselves into a competition to win the ‘fanwagen’ version of the ‘T1’.

more information at

download the ‘beetle fanwagen user’s manual‘ download the ‘T1 fanwagen user’s manual


fanwagen facebook car by volkswagen interior view looking from the back, ‘fanwagen T1’


fanwagen facebook car by volkswagen interior view of driver’s cabin, ‘fanwagen T1’


fanwagen facebook car by volkswagen page from user’s manual for ‘fanwagen T1’: managing privacy settings


fanwagen facebook car by volkswagen a page from the user’s manual for the cars documents how to properly use the ‘poke’ button (horn)


fanwagen facebook car by volkswagen which model will be produced into a one-off ‘fanwagen’ is determined by a user vote online at volkswagen netherland’s facebook page