‘A is for ass kicking career women’; ‘B is for birth; ‘C is for campus assault and safety laws’ — the ABC’s like you’ve never seen them before. international advertising agency young & rubicam devised a typographic project coined ‘the feminist letters’, ‘to amplify the message advocating for gender equality’. each letterform has been specifically envisioned with purpose, raising awareness around issues of equal pay, reproductive rights, women’s health, women in politics, and campus assault laws.
animated, the typeface is at once humorous and significant
the downloadable typeface can be explored through an interactive website that offers insight into each letter’s social message. ‘Q for quick access’, for example, tells us that ‘in some states, pharmacists can refuse to provide contraception prescriptions if they have a moral or religious objection.’ ‘W for women in power’ offers the statistic that ‘only 4.2% of fortune 500 CEO’s are women, and .4% are women of color.’ in the era of movements like #timesup and #metoo, the ‘feminist letters’ offer a new way of communicating a powerful message.
each letterform has been specifically envisioned with purpose
the letters aim to raise awareness around issues of equal pay, and reproductive rights, for example
‘P is for power to the people’
typography design (119 articles)
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prada debuts new luna rossa AC75 boat monohull with 2 carbon-fiber arms
#design
7,000 square meters of carbon fibre and 400 square meters of aluminium honeycomb were used to create the hull.
7,000 square meters of carbon fibre and 400 square meters of aluminium honeycomb were used to create the hull.
inside this mercedes-benz camper van is a beach house on wheels
#design
the blue and white van has had its' interiors completely removed and replaced by a surf-inspired beach hut interior.
the blue and white van has had its' interiors completely removed and replaced by a surf-inspired beach hut interior.
MSCHF injects holy water into NIKE air max 97s to create 'jesus shoes'
#design
in reference to religious symbolism and the cult appeal of streetwear, the shoes allow wearers to literally walk on water.
in reference to religious symbolism and the cult appeal of streetwear, the shoes allow wearers to literally walk on water.
LIVE from basel at the IKEA democratic design day 2019 keynote event - WATCH NOW!
#design
the event will host an impressive line-up of speakers—mostly women—who will reflect on the following theme: design for purpose.
the event will host an impressive line-up of speakers—mostly women—who will reflect on the following theme: design for purpose.
What on earth is the matter with you people?
We know women are out there, we love them all. But, we are not in competition, and we are fundamentally different. Women don’t need balls and men don’t want to get pregnant……..so pass the mascara and lets move on for goodness sake.
Regards
A man