‘A is for ass kicking career women’; ‘B is for birth; ‘C is for campus assault and safety laws’ — the ABC’s like you’ve never seen them before. international advertising agency young & rubicam devised a typographic project coined ‘the feminist letters’, ‘to amplify the message advocating for gender equality’. each letterform has been specifically envisioned with purpose, raising awareness around issues of equal pay, reproductive rights, women’s health, women in politics, and campus assault laws.
animated, the typeface is at once humorous and significant
the downloadable typeface can be explored through an interactive website that offers insight into each letter’s social message. ‘Q for quick access’, for example, tells us that ‘in some states, pharmacists can refuse to provide contraception prescriptions if they have a moral or religious objection.’ ‘W for women in power’ offers the statistic that ‘only 4.2% of fortune 500 CEO’s are women, and .4% are women of color.’ in the era of movements like #timesup and #metoo, the ‘feminist letters’ offer a new way of communicating a powerful message.
each letterform has been specifically envisioned with purpose
the letters aim to raise awareness around issues of equal pay, and reproductive rights, for example
‘P is for power to the people’
typography design (125 articles)
seba morales reinterprets typography to envision HOME in cheerful pink
dn&co creates new place brand identity for pier 70 in san francisco
karlssonwilker captures vibrant campus-life with 68,000 unique books for MICA's prospectus
fabio novembre designs adaptive font to personalize new adidas VRCT jackets
chokoon builds portraits of thai monarchs using only characters from their names
'hellvetica' is a terrible take on an iconic typeface created to scare graphic designers
design news
is burger king handing out giant crowns to ensure social distancing in germany?
#design
called social distance crowns, the fast food giant is handing out massive paper crowns that keep customers six feet away from each other.
called social distance crowns, the fast food giant is handing out massive paper crowns that keep customers six feet away from each other.
zeltini's 'z-triton' is a tiny electric camper combining house, trike and boat
#design
the amphibious vehicle enables users to travel over land and water.
the amphibious vehicle enables users to travel over land and water.
'jewelry for cleaning' features brass litter rings designed by studio b severin
#design
the project explores cleaning as a mindfulness practice inspired by the training of buddhist monks.
the project explores cleaning as a mindfulness practice inspired by the training of buddhist monks.
brooklyn's domino park painted circles on the grass to ensure social distancing
#design
the visual guides delimit safe socializing areas, making sure visitors can sunbathe and enjoy time outdoors while maintaining the required distance.
the visual guides delimit safe socializing areas, making sure visitors can sunbathe and enjoy time outdoors while maintaining the required distance.
What on earth is the matter with you people?
We know women are out there, we love them all. But, we are not in competition, and we are fundamentally different. Women don’t need balls and men don’t want to get pregnant……..so pass the mascara and lets move on for goodness sake.
Regards
A man