retrospective formula 1 exhibition of fernando alonso at sala arte canal
retrospective formula 1 exhibition of fernando alonso at sala arte canal retrospective formula 1 exhibition of fernando alonso at sala arte canal
feb 22, 2014

retrospective formula 1 exhibition of fernando alonso at sala arte canal

retrospective formula 1 exhibition of fernando alonso at sala arte canal
all images courtesy of fernando alonso collection




exhibiting at sala arte canal in madrid, the ‘fernando alonso collection’ is the most comprehensive installation dedicate to a formula one driver. organized by the canal de isabel II and the fernando alonso foundation, the temporary exhibition spans over 2000 sqm; the venue is classified as an urban heritage site and the unique pieces on display create an environment where visitors are completely immersed in the world of formula one, its culture and aesthetics, while also reflecting the personality of fernando alonso.

‘the collection’ ferrari area



the entire space is based on a series of contrasts between the dark room and the artefacts, flooded with diffused light to the orderly parts filled with history that are dominated by vertical, rigid-looking lines. the dim-lit interior exhibition creates an environment with a strong sense of movement, buoyancy and excitement. these juxtapositions allow the visitor to experience the intensity of the world of formula one – the speed, vibrant colors, thrill, adrenaline and aesthetics of its cutting-edge technology.

the exhibition spans over 2000m2 in the urban heritage in madrid



a long white strip dominates the main area where the collection is presented, continuous and curved it breaks up the space. the lane floats above the ground and works as a platform, display cabinet, wall or ceiling, chronologically organizing the items into a time line. an audiovisual space ‘start your engine’ places the viewer in the middle of a competition with music and sound effects.



‘fernando alonso collection – making of’
video courtesy of canalisabeliigestion


the exhibition lets the visitor experience the intensity of the world of formula 1

the exhibition is assembled as a series of contrast

view of alonso’s first formula one car – minardi F1

view of ‘circuito ALO’

the ‘start your engine’ room

the pieces on display reflect the personality of fernando alonso

‘KM 0’

detail elements

‘the F1 experience’



project info:


design team: mediapro exhibitions, isern serra, sylvain carlet
graphics: por amor al arte
photography: eugeni pons
location: centro de exposiciones arte canal, madrid, spain
year: 2013



designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.

    have something to add? share your thoughts in our comments section below.
    all comments are reviewed for the purposes of moderation before publishing.

    comments policy
    LOG IN
    designboom's comment policy guidelines
    generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
    the correction is at the discretion of the post editor and may not happen immediately.

    what if you disagree with what we or another commenter has to say?
    let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

    - please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
    - please don't personally insult the writers or your fellow commenters.
    - please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
    - please don't include your website or e-mail address in your comments for the purpose of self-promotion.
    - please respect jury verdicts and do not discuss offensively on the competition results
    (there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
    in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
    the best 100-200 entries too.)

    a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.


    a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

    design news

    keep up with our daily and weekly stories
    502,393 subscribers
    - see sample
    - see sample