‘the italian alphabet‘ by olivier quagliotto, a shortlisted entry to the ‘FIAT 500 wants you competition’ in the lifestyles category. ‘the main goal of this project was to create an environment that reflects the ideology of the fiat 500 and reaches a wider public than the usable fiat customer, by implementing objects other than cars. the result is a styled graphical alphabet of highly recognisable italian icons.’ – olivier quagliotto see the competition results