fiat & fabio novembre plant per fare un albero in milan
fiat & fabio novembre plant per fare un albero in milan fiat & fabio novembre plant per fare un albero in milan
aug 14, 2009

fiat & fabio novembre plant per fare un albero in milan

fiat & fabio novembre plant per fare un albero in milan




‘per fare un albero’ (create a tree), is a cooperative between the city of milan, fiat, and designer fabio novembre. the installation sees 20 fiberglass fiat 500 C replicas become planters for different types of trees, which run along the luxurious via montenapoleone, demonstrating the city and car company’s commitment to making our urban areas more liveable. the public artwork is on display until september 30th, 2009.


‘I believe that trees are our real guardian angels, not supernatural beings with wings, but dependable, lifelong companions  producing oxygen. spending almost more of our time in motorcars rather than at home is a result of our restless mobility. trees and motorcars, which increasingly compete with each other for space in our urban landscape, have merged into one single object to become the symbol of a new lifestyle.’ – fabio novembre

fabio novembre per fare un albero designboom view of ‘per fare un albero’ along milan’s via montenapoleone


fabio novembre per fare un albero designboom replicas of fiat 500 C’s become planters

see designs from the design competition ‘fiat 500 wants you’ organized by fiat and designboom in 2007.

  • wicked stuff!!!

    modular says:
  • they should have painted the windshield (windows) black so one wouldn’t notice the difference between the real cars.

    Ognev Vlaminck says:
  • this an absurdity depicting the times we’re living: we are destroying our natural habitat with the speed of light ignoring the amount of diseases appearing, the lack of biodiversity and the extinction of harmony. Designers should do usefull products if any!

    dina says:

have something to add? share your thoughts in our comments section below.
all comments are reviewed for the purposes of moderation before publishing.

comments policy
designboom's comment policy guidelines
generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
the correction is at the discretion of the post editor and may not happen immediately.

what if you disagree with what we or another commenter has to say?
let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

- please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
- please don't personally insult the writers or your fellow commenters.
- please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
- please don't include your website or e-mail address in your comments for the purpose of self-promotion.
- please respect jury verdicts and do not discuss offensively on the competition results
(there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
the best 100-200 entries too.)

a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.


a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

design news

keep up with our daily and weekly stories
503,126 subscribers
- see sample
- see sample
designboom magazine