FIFA world cup russia 2018 logo by brandia central



today the 2018 FIFA world cup™ brand identity by brandia central was unveiled aboard the russian space station. the creative inspiration for the emblem was drawn from both russia’s rich artistic tradition and its history of achievement and innovation – with the sputnik satellite and imperial fabergé eggs suggested in the design, that’s supported with a bespoke font.


‘apart from our own preconceptions, we dug really deep into russia’s identity. all of the research corroborated the idea that russia is the land of magic. a centuries-old culture, a fairytale-like architecture, the soul of its people, known by its determination and by the achievements that follow. visually, we can find several inspirations from this background. generally speaking, there is a sense of elevation, of ascending, like a spacecraft. this rising movement is reinforced by the human elements of the symbol, also inspired by the mankind’s ambition to reach for the stars, as well of the desire that every football player has of raising the world cup trophy. the top element reminds us of a football ball together with the sputnik’s shape […] the colors red, gold, black and blue reflect the centuries-old techniques seen in world-renowned russian art dating back to the earliest icon paintings. this brand celebrates the magic of russia and the dreams of the whole world.’ – miguel viana, chief creative officer of brandia central told designweek



the key visual asset of the first FIFA world cup™ to be held on russian soil was unveiled with the assistance of the international space station crew.


from the FIFA press release:


‘the selection of the final design proposal for the official emblem was made by a judging panel composed of ten high-profile members from diverse backgrounds, comprising vitaly mutko, jerome valcke and experts from the worlds of sport, culture and government in russia, namely igor shuvalov, alexey sorokin, fabio capello, igor akinfeev, oleg dobrodeev, denis matsuev, valery gergiev and chulpan khamatova.’


‘the launch of the visual identity for the 21st edition of football’s flagship event was embedded in a special TV show in moscow attended by FIFA president blatter, chairman of the local organising committee (LOC) vitaly mutko, FIFA secretary general jerome valcke and 2006 FIFA world cup germany™ champion fabio cannavaro.’



a light projection on the historic bolshoi theatre in moscow also marked the logo’s launch.



‘the launch of this visual icon is a key milestone on the road to the 2018 FIFA world cup, and one that we are extremely proud to share with the world,’ said FIFA president blatter. ‘the emblem blends unique attributes of the FIFA world cup and of russia as host nation. it unites magic and dreams, as the FIFA world cup will do for millions of fans in 2018.’


the official emblem, which will now become the visual heart of the 2018 FIFA world cup russia™, will soon be supported by further event brand assets including the official look programme and the official slogan, planned for launch in the first half of 2015, and the official poster and official mascot, which are due to be presented at the end of 2016.

the FIFA world cup russia 2018 logo