fit: london 2012 olympics posters by british designers
fit: london 2012 olympics posters by british designers fit: london 2012 olympics posters by british designers
jul 05, 2012

fit: london 2012 olympics posters by british designers

fit: london 2012 olympics posters by british designers central saint martins college of arts and design lethaby gallery, kings cross, 2 july – 9 july, 2012 window galleries, kings cross, 29 june – 30 august, 2012




vaughan oliver and jonathan barnbrook feel an opportunity to highlight the UK’s depth of graphic design talent has so far been overlooked by the 2012 london olympics. in response they invited leading british designers to submit their own olympics posters, with the results now on show in the exhibition ‘fit’.

jonathan barnbrook told designboom more about the show:


DB: what is the aim of ‘fit’? JB: putting aside the issue of whether you like the logo or not, we felt that graphic design has been overlooked in the olympics. the posters to commemorate the event were not really pieces of design. this show was a way of getting the highest profile designers in this country to do that. britain has a wealth of talent in graphic design, possibly the best in the world.


what do you think of the results? as always with a show like this it depends on how much the subject inspires the people submitting, what has been interesting is that there have been so many different views by people on blogs etc as to which ones are the best.

we did try and make this like a real brief, so we encouraged people not to be negative but go through the same design ‘process’ as you would if you were commissioned to do it.

it has created discussion as we hoped it would, we do want this to raise the issue of the role of graphic design in society in this event and a wider context generally.


are there any plans for the posters after the exhibition? there are no firm plans for the exhibition, however the posters will be sold with the proceeds going to a student bursary.



by david pearson



by bibliothèque



by jonathan barnbrook



by morag myerscough



by michael worthington



by vaughan oliver and si scott



by vaughan oliver




fit features work by: ian anderson, phil baines, jonathan barnbrook, bibliothèque, neville brody, catherine dixon, fuel, graphic thought facility, angus hyland, alan kitching, jeremy leslie, domenic lippa, morag myerscough, vaughan oliver, david pearson, michael c place, jake tilson, tomato, why not associates, matt willey, marina willer, graham wood and michael worthington.



more information on fit can be found here and creative review has a report on the show here.

  • This is it?
    You’re kidding!

    t3d says:
  • The UK Olympics logo is sooooooo embarrassment.! Whoever was in charge of that hideous thing being approved must have been knee deep in the cool-aid.!

    peter bainbridge says:
  • 🙁 well then, good morning creatives, time to go to school (again).

    omi_otu says:
  • The design with the torch is actually very beautiful.

    MG Esquire says:

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