florim’s authentic luxe reinvents classic stone and marble surfaces with carbon neutral design

FLORIM EMBRACES QUIET LUXURY SHIFT IN CERAMIC SURFACES

Florim‘s Authentic Luxe porcelain stoneware collection moves away from decorative excess to emphasize the intrinsic elegance and tactile substance derived from classic travertines, limestones, and marbles. Embracing the rising trend of quiet luxury, these carbon neutral ceramic surfaces are defined by soft tones, subtle mineral details, and rich but restrained veining that offer visual harmony and material depth. The minimalist aesthetic is expressed through a neutral color palette, accentuated by gentle chromatic inflections that remain consistent with the collection’s understated style, all while conveying calm, warmth, and a distinct sense of enduring quality.

Florim’s Authentic Luxe collection recalls classic stone and marble in ceramic surfaces | all images courtesy of Florim

FULLY CARBON NEUTRAL ARCHITECTURAL SURFACES

Florim is an Italian manufacturer known for its architectural surfaces that combine craftsmanship, technological precision, and environmental responsibility. As part of the CarbonZero program, every surface in the Authentic Luxe collection is fully carbon neutral. From raw material extraction and production to transportation, installation, and use, every stage of Florim’s production is measured by its environmental impact to align with the company’s long-term sustainability goals. Wherever emissions remain, they are offset through certified projects that support clean energy production in developing countries.

capturing the visual signature of marble with chromatic vitality

AUTHENTIC LUXE OFFERS SUSTAINABLE STONE AND MARBLE OPTIONS

Authentic Luxe not only offers sophisticated surfaces, but a material statement of accountability — one that supports high-end design without compromising on sustainability. Its collection reinterprets classic stone varieties — travertine, limestone, and marble — ensuring they meet contemporary aesthetic demands while retaining their intrinsic character and appeal.

The collection consists of two travertines in Gold and Pearl tones, four limestones in shades of Jura, Chablis, Montpellier, and Dordogne, and two marbles, Aubisque and Nuage. This curated selection of material tones ensures wide stylistic versatility, allowing for the creation of exclusive environments that prioritize a sense of well-being and tranquility without overt display.

a minimalist aesthetic conveying calm and warmth

Beyond the primary surfaces, Authentic Luxe is complemented by three distinct dimensional additions. The Honeycomb mosaic subtly references the ancient cloisonné technique, offering intricate yet refined detail, while the Rustic Edge motif features irregular edges, embracing the natural imperfection of stone. Finally, Slats provides a precise, symmetrical pattern, creating a subtle two-dimensional interplay.

craftsmanship, technological precision, and environmental responsibility combined

every Authentic Luxe surface is fully carbon neutral

delicate surface textures with an authentic, organic feel

soft matte finishes recalling natural stone nuances

Authentic Luxe supports high-end design without compromising on sustainability

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its curated selection of material tones ensures wide stylistic versatility

travertines, limestones, and marbles are at the origin of this collection

produced in facilities where 100% of raw production waste and 100% of wastewater are recovered

project info: 

name: Authentic Luxe

company: Florim | @florim_ceramiche

material: Porcelain Stoneware

colors: Gold and Pearl Travertine, Jura, Chablis, Montpellier, and Dordogne limestone, Aubisque and Nuage marble

finishes: Matte Leather, Matte Silk, Matte, Glossy