FMG mixes earth's natural nuances into full-body porcelain stoneware project terrapura

FMG creates Dialogue with Earth through terrapura

FMG Fabbrica Marmi e Graniti introduces TerraPura, a full-body porcelain stoneware project that merges the ancient wisdom of the earth with contemporary technological precision. Launched for Cersaie 2025, TerraPura was conceived in Italy as part of FMG’s ongoing exploration of material authenticity and design performance.

Created using Full Body³ technology, TerraPura celebrates natural imperfection and timeless beauty through surfaces that are as durable as they are evocative, whether they are applied in highly trafficked environments like restaurants, boutiques, or even outdoors. TerraPura has been designed to meet the needs of modern architecture while staying rooted in the earth’s original essence.

TerraPura is a full-body porcelain stoneware project by FMG Fabbrica Marmi e Graniti (Pura Marrone) | all images courtesy of FMG

FMG’s Full Body³ technology 

Each surface tells a geological story through its fine veins, subtle variations, and sculptural grain. For the Italian ceramics company, these visual traces are not seen as flaws but as reflections and marks of nature’s own narrative. The result is a ceramic material that feels both ancient and new, familiar and sophisticated, capable of stirring emotion while offering superior functional performance.

Made using FMG’s Full Body³ technology, TerraPura ensures total homogeneity between the surface and its inner body. This makes the material extremely resistant to wear, making it ideal for high-traffic areas such as public buildings, hospitality venues, and urban spaces. Moreover, its consistent depth also allows for creative edge treatments, adding versatility to both architectural and interior design applications.

TerraPura draws on ancestral wisdom that resonate with the deep rhythms of time (Pura Marrone)

terrapura’s modularity in ten colors and three primary finishes

TerraPura’s ten colors – Pura Bianco, Pura Antracite, Pura Rosa, Pura Avio, Pura Marrone, Pura Beige, Pura Grigio, Pura Greige, Pura Celeste, and Pura Argento – draw inspiration from the hues of natural minerals and landscapes. These tones allow designers to compose harmonious environments or create bold contrasts, giving each project a distinct identity. The palette’s subtle warmth and balance lend elegance to both minimalist and richly layered interiors.

To add to the versatility factor, FMG offers three primary finishes, each calibrated to a specific use. The Top Lapped finish enhances the tactile depth of the surface with a smooth, expressive sheen suitable for refined interiors. The Natural Plus finish combines adaptability and restraint, fitting for any context. Meanwhile, the Antislip version ensures safety and comfort in wet or outdoor settings, from spa environments to terraces and wellness spaces.

every detail carries a memory that is etched into its layers (Pura Rosa, Celeste, and Greige)

TerraPura’s modular dimensions, from 120×120 cm to 30×30 cm, support a range of compositional approaches. Decorative solutions include the Righe Structured surface for architectural accents, the Italian herringbone mosaic in 60×25 cm for a reinterpreted classic feel, and the strip tile mosaic in 30×30 cm for continuity or highlighting details. Carefully designed, each element has been manufactured to interact seamlessly, creating visual rhythms that move between order and spontaneity from floor to wall and from room to room.

the use of Full Body³ technology ensures that each ceramic surface is both deep and unique (Pura Greige)

FMG’s technology makes it impossible to distinguish between surface and thickness (Pura Beige)

TerraPura ensures durability and resistance to wear and tear over time (Pura Greige)

the palette comprises ten colors that reflect natural hues: Pura Bianco, Pura Antracite, Pura Rosa, Pura Avio, Pura Marrone, Pura Beige, Pura Grigio, Pura Greige, Pura Celeste and Pura Argento (Pura Marrone and Pura Beige)

a wide range of colors offering endless compositional possibilities and allowing for the creation of color harmonies (Pura Grigio and Palissandro blu)

TerraPura is available in a range of sizes, designed to meet every need, from the larger 120×120 cm sizes to the smaller 30×30 cm sizes (Pura Rosa)

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TerraPura Pura Rosa

TerraPura Pura Rosa

TerraPura Pura Argento and Celeste Grigio

TerraPura Pura Argento and Celeste Grigio

TerraPura Pura Greige

TerraPura Pura Greige

TerraPura Pura Greige

TerraPura Pura Beige

TerraPura Pura Grigio

project info:

name: TerraPura

company: FMG Fabbrica Marmi e Graniti | @fmg_fabbricamarmigraniti

material: Full Body³ (full body porcelain stoneware)

sizes: 120×120, 120×60, 60×60, 30×30 cm

thickness: 10 mm

finishes: Top Lapped, Natural Plus, Antislip, Structured

colors: Pura Bianco, Pura Antracite, Pura Rosa, Pura Avio, Pura Marrone, Pura Beige, Pura Grigio, Pura Greige, Pura Celeste and Pura Argento

decor: Righe structured, Italian herringbone mosaic; Strip surface mosaic