forpeople’s indoor bike design for HOI by kettler blends performance + domesticity

forpeople designs the ‘hoi by kettler frame’ indoor bike series 

creative studio forpeople has partnered with former apple designer julian hoenig and kettler sports europe

to design the ‘HOI by kettler frame’ bike series. combining performance cues with the warmth of living spaces, forpeople helped kettler rethink the fitness category by creating a language that brings exercise equipment to the heart of the home. 

recreating classic cycling frames while nodding to the warmth of living spaces 

after developing the new brand proposition, forpeople (see more here) brought the indoor bike series to life through a first product range — ‘frame’ — which includes ‘speed’, ‘racer’ and ‘racer+’, all available from autumn 2022 across europe. the collection references classic cycling frames, mixed with subtle furniture details and colors inspired by objects typically found around a home. 

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project info:

name: HOI by kettler frame bike series
design: forpeople and julian hoenig
client: kettler

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