forpeople’s indoor bike design for HOI by kettler blends performance + domesticity

forpeople designs the ‘hoi by kettler frame’ indoor bike series 

creative studio forpeople has partnered with former apple designer julian hoenig and kettler sports europe

to design the ‘HOI by kettler frame’ bike series. combining performance cues with the warmth of living spaces, forpeople helped kettler rethink the fitness category by creating a language that brings exercise equipment to the heart of the home. 

all images © forpeople

recreating classic cycling frames while nodding to the warmth of living spaces 

after developing the new brand proposition, forpeople (see more here) brought the indoor bike series to life through a first product range — ‘frame’ — which includes ‘speed’, ‘racer’ and ‘racer+’, all available from autumn 2022 across europe. the collection references classic cycling frames, mixed with subtle furniture details and colors inspired by objects typically found around a home. 

inspired by classic racing bike frames, with subtle furniture details

the series comes in a range of colors evoking objects found around the home

forpeople combined performance cues with the warmth of living spaces

simple and welcoming design for home workouts

top view of the ‘HOI by kettler frame’ bike

close-up shot of the handle section

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project info:

name: HOI by kettler frame bike series
design: forpeople and julian hoenig
client: kettler

designboom has received this project from our DIY submissions feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.

edited by: lea zeitoun | designboom