frederik roije: guidelines
frederik roije: guidelines
aug 30, 2010

frederik roije: guidelines

‘guidelines’ by fredrik roijé all images courtesy fredrik roijé

‘guidelines’ by amsterdam-based design agency fredrik roijé is a minimalist magazine holder for walls. driven by a search for balanced proportion, the design consists of two powder-coated metal strips that criss-cross on right angles to create thin ledges for the periodicals to rest on. the resulting form places the objects at a pleasant, relational distance from one another, achieving aesthetics from legibility and functionality.

available in two sizes, ‘guidelines’ comes in white, black, and the primary colours. the new product line will be presented during the maison & object 2010 in paris.

frederik roije: guidelines detail

frederik roije: guidelines two ‘guidelines’ in an arrangement

frederik roije: guidelines large format

frederik roije: guidelinesyellow model (small)

frederik roije: guidelines blue model (small)

frederik roije: guidelines white model (small)

frederik roije: guidelines black model (small)

frederik roije: guidelines red model (small)

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