frederik roije: guidelines frederik roije: guidelines
aug 30, 2010

frederik roije: guidelines

‘guidelines’ by fredrik roijé all images courtesy fredrik roijé

‘guidelines’ by amsterdam-based design agency fredrik roijé is a minimalist magazine holder for walls. driven by a search for balanced proportion, the design consists of two powder-coated metal strips that criss-cross on right angles to create thin ledges for the periodicals to rest on. the resulting form places the objects at a pleasant, relational distance from one another, achieving aesthetics from legibility and functionality.

available in two sizes, ‘guidelines’ comes in white, black, and the primary colours. the new product line will be presented during the maison & object 2010 in paris.


two ‘guidelines’ in an arrangement

large format

yellow model (small)

blue model (small)

white model (small)

black model (small)

red model (small)

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