fresh connect refrigeration system by whirlpool global consumer design fresh connect refrigeration system by whirlpool global consumer design
feb 13, 2013

fresh connect refrigeration system by whirlpool global consumer design

accessories are easily installed on the dedicated shelves

‘fresh connect’, one of whirlpool’s latest explorations, talks about a shared future where people actively participate in creating a better world using new technologies with the main goal of saving resources. the concept reveals an entirely new approach to food conservation – a series of specialized accessories connected by a central cooling system with an online delivery service. a central cooling system brings the right atmosphere (temperature and humidity level) to each connected accessory – shared by several apartments in the same building which brings benefits for all through energy saving.


the design of the accessories is defined by the food that inhabits them – optimized in size to avoid food wastage, equipped with a home delivery service that guarantees a fresh supply of products according to personal needs. an incorporated fruit basket, bread basket and wine cooler provide optimal temperatures to keep foods and liquids from spoiling. additionally, the added feature of a herbarium provides the ideal environment for growing herbs and spices all year round.


your fresh food is delivered in special ‘fresh’ bags. 



the ordering + delivery bag system is a service with a selected network of local fresh food suppliers that provides a fresh food delivery directly from the supplier to the customer. orders can be place from anywhere through all smart devices (computers, tablets and phones). the online system keeps track of the food supply at home and helps the user to build a shopping list – creating a community network that rewards group orders. users benefit in lowered prices items when ordering together; they also collect community points that benefit the whole neighborhood.



fresh connect refrigeration system by whirlpool global consumer designfull system integrated


fresh connect accessories.



fresh connect on show in paris celebrating whirlpool’s 100th anniversary


fresh connect on show in paris celebrating whirlpool’s 100th anniversary



detail of fresh connect



designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.

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