from coca cola bottle to tableware – bottleware by nendo

 

 

 

nendo‘s collaboration with coca-cola sees the upcycling of the soft drink manufacturer’s classic contour bottle, in the form of glass blown tableware. the drinking vessel was designed by earl r. dean in the early 1900s and has become synonymous with the coca-cola brand ever since, being collected, washed and recycled to be used over and over again. now, nendo has created ‘bottleware’ as a means of bringing focus to the design piece on another level. debuting at designtide tokyo 2012, they have conceived a series of five dishes and bowls which have been produced using recycled coca-cola bottles. with this project, the japanese studio wanted to retain the aesthetic characteristics which make the original piece so unique. the greenish-colored hue of the glass has been maintained, whereby the bottoms of each dish features the ring of dimples – visible on the normal bottle to avoid slipping – and is stamped with the brand’s logo. ‘bottleware’ is produced by glassblowers in the aomori prefecture of japan.

from coca cola bottle to tableware - bottleware by nendo - 2 five different dishes have been developed from the recycled glass bottles

 

from coca cola bottle to tableware - bottleware by nendo - 3

 

 

from coca cola bottle to tableware - bottleware by nendo - 4 detail of the air bubbles

 

from coca cola bottle to tableware - bottleware by nendo - 5 the base of each piece has a ring dimples which are seen on the original contour bottle, integrated as an anti-slip feature

 

from coca cola bottle to tableware - bottleware by nendo - 6image© designboom

 

from coca cola bottle to tableware - bottleware by nendo - 7 the collection is composed of bowls and dishes

 

from coca cola bottle to tableware - bottleware by nendo - 8

 

from coca cola bottle to tableware - bottleware by nendo - 9installation view of ‘bottleware’ by nendo at designtide tokyo 2012image © coca-cola

 

from coca cola bottle to tableware - bottleware by nendo - 10aerial view of the exhibition in which one side of the space was scattered with crushed pieces of the ‘contour bottle’, the raw material for the tableware collectionimage © coca-cola 

 

from coca cola bottle to tableware - bottleware by nendo - 11the classic coca-cola ‘contour bottle’ for which the pieces are based and made fromimage © designboom

 

from coca cola bottle to tableware - bottleware by nendo - 12 pieces of the coca-cola contour bottle waiting to be melted and blown into new table

 

from coca cola bottle to tableware - bottleware by nendo - 13 from coca-cola bottle…

 

from coca cola bottle to tableware - bottleware by nendo - 14 to tableware!

 

from coca cola bottle to tableware - bottleware by nendo - 15 each piece is made by the glassblowers in aomori prefecture, japan

 

from coca cola bottle to tableware - bottleware by nendo - 16 characteristics of the original contour bottle such as colour and dimpling are maintained in the new tableware designs

 

from coca cola bottle to tableware - bottleware by nendo - 17 ‘bottleware’ in use

from coca cola bottle to tableware - bottleware by nendo - 18conceptual drawing