from coca cola bottle to tableware - bottleware by nendo

from coca cola bottle to tableware - bottleware by nendo

from coca cola bottle to tableware – bottleware by nendo

 

 

 

nendo‘s collaboration with coca-cola sees the upcycling of the soft drink manufacturer’s classic contour bottle, in the form of glass blown tableware. the drinking vessel was designed by earl r. dean in the early 1900s and has become synonymous with the coca-cola brand ever since, being collected, washed and recycled to be used over and over again. now, nendo has created ‘bottleware’ as a means of bringing focus to the design piece on another level. debuting at designtide tokyo 2012, they have conceived a series of five dishes and bowls which have been produced using recycled coca-cola bottles. with this project, the japanese studio wanted to retain the aesthetic characteristics which make the original piece so unique. the greenish-colored hue of the glass has been maintained, whereby the bottoms of each dish features the ring of dimples – visible on the normal bottle to avoid slipping – and is stamped with the brand’s logo. ‘bottleware’ is produced by glassblowers in the aomori prefecture of japan.

from coca cola bottle to tableware - bottleware by nendo five different dishes have been developed from the recycled glass bottles

 

from coca cola bottle to tableware - bottleware by nendo

 

 

from coca cola bottle to tableware - bottleware by nendo detail of the air bubbles

 

from coca cola bottle to tableware - bottleware by nendo the base of each piece has a ring dimples which are seen on the original contour bottle, integrated as an anti-slip feature

 

from coca cola bottle to tableware - bottleware by nendoimage© designboom

 

from coca cola bottle to tableware - bottleware by nendo the collection is composed of bowls and dishes

 

from coca cola bottle to tableware - bottleware by nendo

 

from coca cola bottle to tableware - bottleware by nendoinstallation view of ‘bottleware’ by nendo at designtide tokyo 2012image © coca-cola

 

from coca cola bottle to tableware - bottleware by nendoaerial view of the exhibition in which one side of the space was scattered with crushed pieces of the ‘contour bottle’, the raw material for the tableware collectionimage © coca-cola 

 

from coca cola bottle to tableware - bottleware by nendothe classic coca-cola ‘contour bottle’ for which the pieces are based and made fromimage © designboom

 

from coca cola bottle to tableware - bottleware by nendo pieces of the coca-cola contour bottle waiting to be melted and blown into new table

 

from coca cola bottle to tableware - bottleware by nendo from coca-cola bottle…

 

from coca cola bottle to tableware - bottleware by nendo to tableware!

 

from coca cola bottle to tableware - bottleware by nendo each piece is made by the glassblowers in aomori prefecture, japan

 

from coca cola bottle to tableware - bottleware by nendo characteristics of the original contour bottle such as colour and dimpling are maintained in the new tableware designs

 

from coca cola bottle to tableware - bottleware by nendo ‘bottleware’ in use

from coca cola bottle to tableware - bottleware by nendoconceptual drawing 

  • The point seems to be the perpetuation of the Coca-Cola brand, which is tamped on the bottom of every piece…nice that they are giving a portion of their huge empty calorie business to the art, but if U ever look at a Coke ad, you’ll notice they never mention the product itself, just the whole idea of a lifestyle it somehow engenders. For my part, never been a coke fan, and hate the fact that kids can access it in schools. Coke sucks, but whoever is in charge of their advert program is a genius. Don’t perpetuate the bulls*&t.. Drink water..it’s healthy and not full of sugar and empty calories

    Pasha
    Nov 19, 2012
  • I don’t really get it. Why is this special? To use recycled glas is a very normal thing in the production process of glas making, so where is the point?

    dj
    Nov 08, 2012
  • GORGEOUS!! How do i get them?

    Nicholaus
    Nov 06, 2012
  • nice…but then how is it unique to coca cola…can be done with any kind of glass pieces

    doocy
    Nov 06, 2012
  • beautiful indeed 🙂

    paul sandip
    Nov 06, 2012
  • Nice but when does Coca Cola send them a “cease and desist” letter?

    Miel
    Nov 06, 2012
  • Talisman

    Chaszr
    Nov 05, 2012
  • B-E-A-UTIFUL

    alvaro
    Nov 05, 2012
  • nicely done

    the form, scale, and the touch of carryover detailing on the underside are all handled quite well

    dbkii
    Nov 05, 2012

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