set up as a city-wide initiative to create a new visual symbol for milwaukee, wisconsin, robert lenz’s ‘sunrise over the lake’ design has been recognized as the people’s flag for the city. embodying warm, welcoming tones that mirror the dawning of the sun over lake michigan, the forward-looking design has become a source of inspiration for other creatives in the metropolis. cue two local brothers and founders of fyxation customs, nick and ben ginster, as they support the initiative with a unique bicycle that flourishes the new flag.

all images courtesy of fyxation customs



‘as a company that is headquartered in milwaukee and is constantly evaluating and pushing design we immediately fell in love with the new milwaukee flag. as a symbol, with unity and a bright future at it’s center, the new design sends a clear and powerful message about milwaukee to both residents and visitors alike. a world class flag is an important visual symbol for any great city. the simplicity of the design and rich symbolism got our gears spinning and it was only natural for us to express our support the best way we knew how, to design a bike around it!’ said nick ginster, co-founder of fyxation.



similar to the new flag, the fyxation’s ‘milwaukee flag’ bike displays the lake below and the sky above as three blue stripes split the levels in reference to the city’s three rivers (milwaukee, menomonee and kinnickinnic) and founders (solomon juneau, byron kilbourn and george walker). the custom colors sit distinctively below the seat and, as another tribute to the initiative, the words ‘designed for milwaukee’ feature below the chain to replace ‘designed in milwaukee’, which normally features on their bicycles. the two-wheeler is polished off with striking metal details and a brown leather saddle and handle bar.







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