GamFratesi: baffi broom for swedese
GamFratesi: baffi broom for swedese
apr 19, 2013

GamFratesi: baffi broom for swedese

GamFratesi: baffi broom for swedeseimage © designboom




a simple broom is composed of three main elements: the bristles–which are used for sweeping up debris and dust–that are inserted into a wooden or plastic component attached to a cylindrical handle in aluminium or wood, and a hole or string that is used for hanging it on a hook when not in use. with their design ‘baffi’ for swedese, GamFratesi exploit the later of the three, extending the opening so that it double functions as the handle, enhancing the overall purpose and characteristics of what is considered a mundane object. the danish-italian duo’s expressive interpretation of this cleaning tool is made from a solid piece of ash; the brush consisting of a combination of natural horsehair with a small percentage of synthetic fibres to keep its rigidity. accompanied by a circular hook for hanging ‘baffi’ when not in use, the peg has a graphic presence on the wall when the broom is absent. ‘baffi’ was presented at the 2013 salone del mobile

GamFratesi: baffi broom for swedesethe broom’s handle and ‘hole’–for hanging it on the wall–can be slung over one’s shoulder to easily carry it aroundimage © designboom


GamFratesi: baffi broom for swedesedetail of the horsehair brushimage © designboom

GamFratesi: baffi broom for swedese‘baffi’ broom by GamFratesi for swedese


GamFratesi: baffi broom for swedesethe broom is accompanied by a circular peg for hanging it on the when not in use


GamFratesi: baffi broom for swedesethe round hook offers a graphic visual of a dot on the wall when the broom is absent


GamFratesi: baffi broom for swedesesketch

  • looks like an expensive broom

    juliano says:
  • Great, lets use twice the material for the exact same result

    Guille says:
  • …and make it twice as heavy and twice as cumbersome while we’re at it. And why would you want to carry a broom over your shoulder like a hand bag? Nice one Swedese, keep promoting good design!

    SJS says:
  • Good example of antidesign! useles because the lack of control over the excentric handle, agree with all of you

    Diego says:
  • not easy to use.

    P says:
  • A broom that twists awkwardly in my hand as I use it. Are these the same European folk that brought push carts for IKEA with four swivel wheels?

    Butch says:
  • However, I do like how it looks like an elongated Grouch Marx nose when it’s hanging on the wall.

    Butch says:
  • It bet it’s a bitch to use. For the love of god, that thing swings around like crazy when you try to use it!

    nn says:
  • The cartoon like drawing is lovely. It looks like a large nose with a mustache at the bottom.
    A sculptural interpretation of the everyday broom but it does use more materials and materials of a finer quality.
    I have an idea of what a broom would look like if Muji were to offer one

    Ron Smith says:
  • Most brooms/brushes I know already have hooks on the top so you hang them up….

    Eamonn says:
  • Ha Ha! it IS an expensive broom… most people who could afford it probably don’t even do their own sweeping!

    Andres says:
  • This ia an error!

    Hans Hagemeister says:
  • No offence, but is that a 4th (miniature) broom hanging there between Enrico’s glasses? It must be the light, right?

    Robin says:
  • I’m wondering if it’s ergonomically friendly. I’m sure you don’t need a lot of pressure brooming your kitchen floor, but has a model actually been tested before it was produced? Also, would you still want to hang your broom in plain sight once it’s used and full of hair and dust? I’m all for design and the use of natural materials, but can it at least make a little bit sense?

    MV says:
  • This is a late April Fool’s contribution. Quite possibly the worst thing I’ve seen on Designboom.

    pushstick says:
  • hipster logic

    scott needham says:
  • They look into the camera as if they just found Mohammeds broom he used to sweep the Kaaba.

    Jochen says:
  • I agree with all comments, above, plus the broom part is arched, and reduces the contact with the floor you are sweeping. So, double the materials, for half the efficiency! Don’t quit your day jobs! PS ROFL about the comment on Enrico’s glasses Hans Hagemeister! It must have been the inspiration!

    Peen says:
  • also the rouded shape of the brush is not functional

    juliano says:
  • Look nice but still is unnecessary

    anita says:
  • Very clever…


    kosmadopou despina says:
  • Just from a structural standpoint, if one hand is holding the top of the broom, and the other is holding it further down, thus allowing us to make an efficient sweeping motion, the top hand is essentially an anchor point and the lower hand must be on the same axis in order to make the broom effectively sweep forward. But now that there is a distance from the center line of the broom, the force is instead partly used in rotating the broom about your top hand, which means you have to now additionally counteract that force while you do the regular sweeping. more work, no reason. Some things are designed well as they can be, lets not forget the fundamental principles that allow them to work.

    maynard james keenan says:
  • This is a bad design with a nice hipster photo. Completely nonsense!

    Marcusön says:

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