gen less empowers a new sustainable way of living with powerful speeches from the past

in an effort to help counter climate change, a new zealand-based initiative called ‘gen less’ has united 23 inspiring figures of the past in a short video. through a powerful new speech, they’re calling people everywhere to unite in a common goal: to join gen less. gen less is a new way of living. a shift in mindset. a decision to reimagine how we can live and work in more climate-friendly ways. to believe we can have thriving lives and get more out of life by using less energy.

all images and video courtesy of gen less

the video by gen less includes the likes of albert einstein, mahatma gandhi and nelson mandela, to name but a few. they’re all people who rallied, united and inspired humanity through adversity, world wars, racial injustice, social inequity and feats of the human spirit. they reshaped the world we live in for the better. and now these same people who defined generations of the past are lifting their voices one more time, to inspire people everywhere today to step up to their own defining moment: climate change.

project info:

project name: gen less

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edited by: lynne myers | designboom