GENTLE MONSTER's dollhouse pop-up store boasts a half-scaled façade
 

GENTLE MONSTER's dollhouse pop-up store boasts a half-scaled façade

you probably already know GENTLE MONSTER for its bold, avant-garde designs of sunglasses and optical glasses. what you might not know yet is that the south korean eyewear brand takes an equally radical approach when it comes to the way they design their retail spaces and showcase their products. dubbed jentle home, their latest collaboration is a pop-up space depicting BLACKPINK jennie’s fantasy, barbie-like world.

GENTLE MONSTER's dollhouse pop-up store boasts a half-scaled façade

 

 

k-pop’s superstar jennie of BLACKPINK has collaborated on jentle home, GENTLE MONSTER’s latest collection. inspired by jennie’s childhood memories, the korean brand has created a nostalgic fantasy world that resembles a dollhouse, filled with teddy bears, ceramic appetizers and pastel colors. the pop-up store features an external façade that humorously illustrates a typical day in the life of a doll-house family scaled-down to half. once you enter, the interior showcases a combination of 2D and 3D elements that will make you feel you are in a make-believe world.

GENTLE MONSTER's dollhouse pop-up store boasts a half-scaled façade

 

 

the second floor of the doll house contains a dressing room, kitchen and living room. as in real fantasy mode, once you open the closet, a dreamy pink found room is revealed, embracing jennie’s imagination. the space consists of a rainbow-tinted sky backdrop, and a white teddy bear fountain in the center. the space has been equipped with the jentle home eyewear collection, as well as with the special candy goods that were inspired by it.

GENTLE MONSTER's dollhouse pop-up store boasts a half-scaled façade

 

 

the collection features two sunglasses with the jentle home collection’s signature ring detail, two optical products with a round metal design and a compact rimless design, and three accessories with the jentle text metal detail. the collection’s eyewear that were named by jennie herself is available for purchase from the official GENTLE MONSTER website and offline stores as well as the GENTLE MONSTER sinsa flagship store located across from the pop-up space.

GENTLE MONSTER's dollhouse pop-up store boasts a half-scaled façade

GENTLE MONSTER's dollhouse pop-up store boasts a half-scaled façade

GENTLE MONSTER's dollhouse pop-up store boasts a half-scaled façade

GENTLE MONSTER's dollhouse pop-up store boasts a half-scaled façade

GENTLE MONSTER's dollhouse pop-up store boasts a half-scaled façade

GENTLE MONSTER's dollhouse pop-up store boasts a half-scaled façade

GENTLE MONSTER's dollhouse pop-up store boasts a half-scaled façade

GENTLE MONSTER's dollhouse pop-up store boasts a half-scaled façade

GENTLE MONSTER's dollhouse pop-up store boasts a half-scaled façade

 

 

project info:

 

name: jentle home
design: GENTLE MONSTER
in collaboration with: BLACKPINK jennie
location: 22 apgujeong-ro 10-gil, gangnam-gu, seoul, south korea
duration: 2020.05.13 – 2020.09.12
open hours: 12:00 ~ 21:00

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