germans ermičs creates technicolor glass cabin for instagram at cannes lions 2019

germans ermičs creates technicolor glass cabin for instagram at cannes lions 2019

latvian artist germans ermičs has created a technicolor pavilion for instagram that brings the social network’s rainbow gradient to life. the glass cabin is a collaboration between the two on the occasion of the cannes lions international festival of creativity.

germans ermičs creates rainbow glass cabin for instagram at cannes lions 2019 designboom

images courtesy of germans ermičs

photos by tara moller



set on the french riviera, the 50sqm structure marks the first time ermičs has worked on this scale. the amsterdam-based designer is known for his work with colored glass which uses a similar gradient style with strong pigments that fade to clear.



following the theme of ‘where the rainbow ends’ – also the title of the work – ermičs has replicated this faded effect with a 360-degree perspective, allowing passers-by to reach the end of the ‘rainbow’. inside, light effects by london based urban electric project rainbows around the room.


the lights play upon an all-white interior, hosting a white bench at its center and the designer’s ombre glass chair to one side. the light dances to an electronic soundtrack of french production duo domenique dumont.

germans ermičs creates rainbow glass cabin for instagram at cannes lions 2019 designboom



tapping ermičs for the project, the idea was to pair the designer’s innovative work with glass and rainbow’s distinct rainbow gradient. 


‘the experience explores the ethereal nature of rainbows, as well as the scientific reality that any colored light is essentially visible white light which has been separated through a prism,’ germans ermičs explains. ‘inside, music inspired by tibetan bowls unfolds from a single sine wave to a full sonic spectrum as you see and hear the sound of colored light.’



wrapped in rainbow-tinted mirrors the installation also intends to celebrate international pride, whilst reflecting instagram’s support of diverse cultures. it commemorates the 50th anniversary of the stonewall rebellion, series of spontaneous demonstrations by members of the gay community against police raiding, which marked the beginning of pride’s annual celebrations.



project info:


designer: germans ermičs

collaborator: instagram

installation: where the rainbow ends

event: cannes lions international festival of creativity

    have something to add? share your thoughts in our comments section below.
    all comments are reviewed for the purposes of moderation before publishing.

    comments policy
    LOG IN
    designboom's comment policy guidelines
    generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
    the correction is at the discretion of the post editor and may not happen immediately.

    what if you disagree with what we or another commenter has to say?
    let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

    - please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
    - please don't personally insult the writers or your fellow commenters.
    - please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
    - please don't include your website or e-mail address in your comments for the purpose of self-promotion.
    - please respect jury verdicts and do not discuss offensively on the competition results
    (there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
    in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
    the best 100-200 entries too.)

    a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.


    a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

    design news

    keep up with our daily and weekly stories
    502,379 subscribers
    - see sample
    - see sample