GHIDINI1961's 2020 collection, where classical expression meets contemporary design

GHIDINI1961 builds on its tradition of creating liveable art with the launch of its 2020 collection of seating, lighting, cabinets and tables. defined by ultramodern curves and unique precious metal materials, the brescia-based brand introduces a fresh collaboration with lorenza bozzoli, and an expanded partnership with elisa giovannoni and branch creative, resulting in the creation of highly-artistic structures for the home. under the creative direction of stefano giovannoni and brought to life through GHIDINI1961’s avant-garde interpretation of brass, the 2020 collection is a testimony to excellence in craftsmanship, passion, and cutting edge design.

the ‘bold’ family of products by elisa giovannoni makes a statement with its generous cylindrical foot

trusting GHIDINI1961’s know how, and attention to the highest quality of craftsmanship, lorenza bozzoli, elisa giovannoni, and branch creative ignited the use of new burnished brass finishes, bringing a passion for the contemporary forward in the 2020 collection. ‘the designers we collaborated with this year are the best that exist today on an expressive level,’ said stefano giovannoni, art director for GHIDINI1961. ‘our design philosophy is reinforced with unique concepts and robust ideas.’

a distinctive metal rim that supports furniture graphically encompasses the material with which it’s made

GHIDINI1961 has also mastered the art of weaving new woods, leather, fabrics and marbles into its creations, such as the eramosa marble from canada, which bears a geometric, sleek brown/grey veneer that distinguishes it from any other. the pieces also feature handmade burnished brass hues in light, brown, dark, and black gold finishes. ‘it’s very important to us to demonstrate our superior abilities in taming metals as we create such timeless, beautiful and high-quality pieces,’ says roberto ghidini, CEO of GHIDINI1961. ‘this is the ultimate expression of our distinctive craftsmanship and creation capabilities. moving forward our vision will be focused on the creation of conceptually strong objects that offer a fresh perspective and result in the creation of trend-setting products.’

the ‘one on one’ table lamp by branch creative sits atop the ‘bold’ living cabinet

the GHIDINI1961 2020 collection includes the ‘bold’ family of products designed by elisa giovannoni. comprising a sofa, lounge chair, ottoman, armchair, dining and coffee table, and living and dining cabinet, the pieces make a strong statement thanks to their generous cylindrical feet. a distinctive metal rim that supports the seats, tables and cabinets graphically encompasses the material with which they are made. meanwhile, the materials are enhanced by each element’s massive dimensions and the softness of its fittings, giving a distinctive personality to each piece in the collection.

details of the ‘bold’ ottoman and living cabinet

lorenza bozzoli has drawn from the 1970s in the design of the ‘tarantino’ sofa, armchair, and ottoman — whose soft and welcoming personality is inspired by a decade that changed culture forever through freedom and self-discovery. the seating invites comfort and coziness with its plush goose down cushions covered with textured cotton corduroy, and proposed in sultry colors inspired by the 70s.

details of the ‘bold’ sofa and marble tabletop of the coffee table 

bozzoli has also designed the ‘abbracci’ sofa, armchair, and ottoman for the 2020 collection. meaning ‘hugs’ in italian, the line of seating celebrates warmth, love and friendship with its elegance and simplicity. each of the pieces is wrapped in soft nabuck leather and crowned by a brass metal tube at the base, underlining its curved and welcoming shape. meanwhile, the backrest design complements this minimal yet essential gesture.

the coffee table’s marble surface matches with its legs in turned marble

finally, the ‘one on one’ table lamp by branch creative lights up a space with its two blown glass elements. the lower is metalized and houses an internal glass cylinder that gives a sculptural effect to the light source. the upper glass is frosted to provide significant brightness, and expresses intimacy while talking with someone one on one.

the ‘bold’ dining table and chairs display massive dimensions, yet softness in their fittings

‘our aim is not only to create an abundance of beauty, but to craft high quality design objects in every way possible,’ stefano giovannoni continues. discover GHIDINI1961’s 2020 collection here. 

each of the elements in the ‘bold’ collection exudes a distinct personality 

details of the ‘bold’ chair in a deep purple hue

details of the ‘tarantino’ armchair, which invites you to indulge in comfort and coziness

the ‘abbracci’ sofa is crowned by a brass metal tube at the base, underlining its curved and welcoming shape

the ‘abbracci’ armchair conveys a hug, symbolizing love and friendship

full article here