designed by pasquale iaconantonio and vincenzo guarini, the sneaker expo 2018 is a part of ginnika, a rome-based hub for sneakerheads and artists that promotes urban culture since 2014. showing over 500 shoe models and other sports memorabilia, the exhibition uses materials and colors that reflect the movement’s spirit.
for the exposition, the architects have selected metal as the main material — this approach has created a sense of closeness to the street culture. hundreds of shoes are put under glass boxes and behind metal bars — all together they represent 100 years of history of sneakers told in one of the greatest exposition ever realized.
an annual event happening in rome, ginnika is meant to gather different urban subcultures from all over the world — from skaters to graffiti writers — under one roof. ‘ginnika is not a marathon or a shop,’ says one of the founders. ‘ginnika is a brand that represents a movement.’
an interview with the founders of ginnika
project info:
name: sneaker expo 2018
designers: pasquale iaconantonio and vincenzo guarini
organizer: ginnika
designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.
edited by: maria erman | designboom
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