designed by pasquale iaconantonio and vincenzo guarini, the sneaker expo 2018 is a part of ginnika, a rome-based hub for sneakerheads and artists that promotes urban culture since 2014. showing over 500 shoe models and other sports memorabilia, the exhibition uses materials and colors that reflect the movement’s spirit.

ginnika 2018 puts over 4000 sneaker models behind the bars designboom

 

 

for the exposition, the architects have selected metal as the main material — this approach has created a sense of closeness to the street culture. hundreds of shoes are put under glass boxes and behind metal bars — all together they represent 100 years of history of sneakers told in one of the greatest exposition ever realized.

 

 

an annual event happening in rome, ginnika is meant to gather different urban subcultures from all over the world — from skaters to graffiti writers — under one roof. ‘ginnika is not a marathon or a shop,’ says one of the founders. ‘ginnika is a brand that represents a movement.’

ginnika 2018 puts over 4000 sneaker models behind the bars designboom

 

 

ginnika 2018 puts over 4000 sneaker models behind the bars designboom

 

 

 

ginnika 2018 puts over 4000 sneaker models behind the bars designboom

 

 

an interview with the founders of ginnika

 

project info:

 

name: sneaker expo 2018

designers: pasquale iaconantonio and vincenzo guarini

organizer: ginnika

 

designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.

 

edited by: maria erman | designboom

    have something to add? share your thoughts in our comments section below.

    comments policy
    LOG IN
    designboom's comment policy guidelines
    generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
    the correction is at the discretion of the post editor and may not happen immediately.

    what if you disagree with what we or another commenter has to say?
    let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

    - please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
    - please don't personally insult the writers or your fellow commenters.
    - please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
    - please don't include your website or e-mail address in your comments for the purpose of self-promotion.
    - please respect jury verdicts and do not discuss offensively on the competition results
    (there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
    in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
    the best 100-200 entries too.)

    a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

    PRODUCT LIBRARY

    a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

    design news