designed by pasquale iaconantonio and vincenzo guarini, the sneaker expo 2018 is a part of ginnika, a rome-based hub for sneakerheads and artists that promotes urban culture since 2014. showing over 500 shoe models and other sports memorabilia, the exhibition uses materials and colors that reflect the movement’s spirit.
for the exposition, the architects have selected metal as the main material — this approach has created a sense of closeness to the street culture. hundreds of shoes are put under glass boxes and behind metal bars — all together they represent 100 years of history of sneakers told in one of the greatest exposition ever realized.
an annual event happening in rome, ginnika is meant to gather different urban subcultures from all over the world — from skaters to graffiti writers — under one roof. ‘ginnika is not a marathon or a shop,’ says one of the founders. ‘ginnika is a brand that represents a movement.’
an interview with the founders of ginnika
name: sneaker expo 2018
designers: pasquale iaconantonio and vincenzo guarini
edited by: maria erman | designboom
a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.
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designboom met architect stefano boeri, who was recently elected president of la triennale di milano, to investigate how he and his team of curators intend to »
designboom met architect stefano boeri, who was recently elected president of la triennale di milano, to investigate how he and his team of curators intend to bring the institution back to its traditional, celebrated roots.