curated by giulio iacchetti, dearest pinocchio reimagines an icon puppet at milan's ADI

Dearest Pinocchio at ADI Design Museum in milan

The ADI Design Museum is presenting Dear Pinocchio, an exhibition that features a reinterpretation of the world’s most famous puppet by Italian designers and graphic artists. Curated by Giulio Iacchetti and designed by Matteo Vercelloni, with graphic design by Federica Marziale Iadevaia, the exhibition commemorates the 140th anniversary of Carlo Collodi’s The Adventures of Pinocchio, a globally translated Italian classic. Running from November 30th, 2023, to February 4th, 2024, the exhibition hosts a selection of projects dedicated to the iconic character, reflecting on its influence across generations and in the creative community. 

Ohi! by Francesco Faccin 

A Tribute to Italian Design Masters and Creators

The exhibition at ADI Design Museum (see more here) begins with a historical section curated by Marco Belpoliti, offering visitors magazine covers, sketches, and historical illustrations. This piece was one of the final works by Andrea Branzi, the architect, designer, and influential figure in the radical avant-garde movement, who recently passed away, and the exhibition is dedicated in his honor. Branzi, among the esteemed Masters of Italian design, presented his unique interpretation of Collodi’s famous tale through a collection of one hundred drawings that narrate the story of Italy’s renowned puppet. According to President Luciano Galimberti, this event ‘is an opportunity to acknowledge and celebrate a masterpiece of Italian literature, with the aim of strengthening the multidisciplinary nature of design as a legacy of cultural wealth capable of still asking questions in our everyday actions’.

At the heart of Carissimo Pinocchio are 62 new projects by 31 designers and 31 graphic artists, specially created for the exhibition. As Giulio Iacchetti says, it is ‘a different expression of the feelings and actions of many Italian designers: an expanded, kaleidoscopic, surprising view, capable of presenting the ability of Italian design to create timeless images and objects, thus celebrating the myth of Geppetto, the first Italian designer!’ These Pinocchio renditions are the result of collaborations with businesses and craftsmen, displayed on a large circular carousel, showcasing their diversity and creativity. Additionally, a collection of objects inspired by Pinocchio from renowned Made in Italy companies accompanies the exhibition. Following the exhibition’s conclusion, the specially made Pinocchios will be sold at a charity auction. Bugiardino by Joe Velluto_FriulIntagli Industries S.p.A.Nocicchio by Martinelli Venezia_Somaschini Alberico Legnolino by Elena Salmistraro_Scapin Vitrocchio by Franco Raggi_Miocugino 

The biggest lie by Matteo Ragni_Billiani 1911

Pin-occhio by Alessandro Guerriero_VAIA

Bugia by Sara Bozzini con Antonio Manuel Martins

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PINPINOCCHIO by Ascionemagro

Un’immagine costruita da mille parole by Left Loft

Pinocchio, tra parentesi by Mauro Panzeri

A bocca aperta by Beatrice Bianchet

Pinocchio dove sei? by Mario Piazza

Feticcio by Omar Tonella

Gran teatro delle marionette di Ostuni by Mauro Bubbico

Pino-Occhio by Francesco Franchi

Sono un bambino vero! by Vitantonio Fosco

Quello che non raccontano le storie (Scheda segnaletica) 2023 by Leonardo Sonnoli

project info:

name of the exhibition: Dearest Pinocchio

curator: Giulio Iacchetti | @giulioiacchetti

exhibition design: Matteo Vercelloni

graphic design: Federica Marziale Iadevaia | @this_is_isola_

location: ADI Design Museum, Milan | @adidesignmuseum

dates: November 30th 2023 to February 4th 2024

dedicated to: Andrea Branzi

contribution: Abet Laminati

participants:

designers: Antonio Aricò, Alessandra Baldereschi, Luca Boscardin, Sara Bozzini, Matteo Cibic, Carlo Contin, Lorenzo Damiani, Francesco Faccin, Duilio Forte, Alessandra Fumagalli Romario, Massimo Giacon, Alessandro Guerriero, Giulio lacchetti, Luca Madonini, Ambroise Maggiar, Raffaella Mangiarotti, Giacomo Moor, Paola Navone, Lorenzo Palmeri, Franco Raggi, Matteo Ragni, Sara Ricciardi, Elena Salmistraro, Mario Scairato, Valerio Sommella, Ludovico Spataro, Studio Ossidiana, Philippe Tabet, Andrea Vecera, Joe Velluto and Martinelli Venezia

graphic designers: About Studio, Gianluca Alla, Andrea Amato, Ascionemagro, Atto – Sara Bianchi, Beatrice Bianchet, Cinzia Bongino, Edda Bracchi and Stefano Cremisini, Mauro Bubbico, Valentina Casali, Monica Casu, Pino De Nicola, Davide Di Gennaro, Lorenzo Fanton, Vitantonio Fosco, Francesco Franchi, La Tigre – Luisa Milani, Leftloft, Emilio Salvatore Leo, Multiplo – Luca Fattore, Margherita Paleari, Mauro Panzeri, Mario Piazza, Antonio Romano, Giulia Saporito, Gianfranco Setzu, Leonardo Sonnoli, Studio Grand Hotel – Paolo Berra, Studio Mistaker, Omar Tonella

companies/producers who have taken part: Activa s.r.l, Alessi, Billiani 1911, Bisetti, Bottega Ghianda, Bricheco, Cnc 5 assi – Forbicioni studio, Ebanisteria Meccanica, Emmemobili, Fabbro Arredi, Falegnameria, Elleci s.r.l, Friuli Intagli Industries S.p.A, Legno Parise – Bassano del Grappa, Antonio Manuel, Angelo Mastrandrea, Miocugino, RIVA 1920, Scapin, Somaschini, Vaia and Viganò

design projects inspired by the figure of Pinocchio created by companies:
Geo#2 Sculptures – Fritz Hansen, Jaime Hayon; Pinocchio mask – Cressi; Mobi Table Lamp – Ale Giorgini, Federico Traverso; Monello wine stopper – E-My, Paolo Iannetti; Pino funnel – Alessi, Stefano Giovannoni, Miriam Mirri; Pinocchio candle holder – Bosa, Jaime Hayon; Pinocchio Christmas decoration – Alessi, Massimo Giacon, Marcello Jori; Pinocchio bottle opener – Alessi, Alessandro Mendini; Pinocchio Book End – Danese, Alfredo Häberli; Pinocchio coffee maker – Ancap; Pinocchio candlestick – Opinion Ciatti, Maurizio Galante, Tal Lancmanper; Pinocchio carafe – Massimo Lunardon; Pinocchio drawing pin picture – Duncan Shotton; Pinocchio service table – Valsecchi 1918, Luigi Baroli; Pinocchio stool – Julius Bucelis; Pinocchio stool – Riva 1920, David Dolcini; Pinocchio mirror – Alessandra Pasetti; Pinocchio chopping board – Ggiacomin, Paolo Iannetti; Pinocchio pasta cutter – Landucci; Pinocchio vases – InternoItaliano, Giulio Iacchetti; Pinolio – IVV, Marta Sansoni; Geppetto pencil sharpener – Monkey business