giulio iacchetti: EUR colosseum shelving for magis
giulio iacchetti: EUR colosseum shelving for magis giulio iacchetti: EUR colosseum shelving for magis
may 02, 2013

giulio iacchetti: EUR colosseum shelving for magis

giulio iacchetti: EUR colosseum shelving for magisimage courtesy of magis




giulio iacchetti has taken the fascist architecture of the ‘square colosseum’–located in the EUR (esposizione universale roma) quarter in rome, from which the furniture also appropriately takes its name–and translated it into a modular polypropylene shelving system for magis. the individual elements are very symmetric and linear in form, taking direct cues from the building style which they reference, creating a series of superimposed arches which can be extended upwards and outwards with endless possibility.



‘EUR’ on show at the magis stand during the 2013 salone del mobileimage © designboom



the individual elements come in several sizesimage © designboom




giulio iacchetti on the design of his shelving system
video courtesy of magis



an animation of ‘EUR’ by giulio iacchetti for magisvideo courtesy of giulio iacchetti




concept sketches by giulio iacchetti



  • nice story behind, nice graphic novel, nice colors.
    but where’s design? where’s the plus? i mean, is this an university student workshop result?

    alberto t. says:

have something to add? share your thoughts in our comments section below.
all comments are reviewed for the purposes of moderation before publishing.

comments policy
designboom's comment policy guidelines
generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
the correction is at the discretion of the post editor and may not happen immediately.

what if you disagree with what we or another commenter has to say?
let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

- please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
- please don't personally insult the writers or your fellow commenters.
- please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
- please don't include your website or e-mail address in your comments for the purpose of self-promotion.
- please respect jury verdicts and do not discuss offensively on the competition results
(there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
the best 100-200 entries too.)

a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.


a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

design news

keep up with our daily and weekly stories
502,399 subscribers
- see sample
- see sample