giulio iacchetti sweeps into maison et objet with the pula broom
 
giulio iacchetti sweeps into maison et objet with the pula broom giulio iacchetti sweeps into maison et objet with the pula broom
sep 07, 2015

giulio iacchetti sweeps into maison et objet with the pula broom

giulio iacchetti sweeps into maison et objet with the pula broom

 

 

 

giulio iacchetti is known for creating products that are a little disobedient, off course from the norm and a bit humorous. he contrasts this reputation with his internoitaliano project, which seeks to develop a widespread production network in collaboration with over 20 craftsmen from across italy — from sicily to friuli; to conceive and produce designs made using age old techniques, that are influenced by the italian way of life.

giulio iacchetti internoitaliano pula broom designboom
‘pula’ broom by giulio iacchetti for internoitaliano

 

 

among these objects is ‘pula’ — a broom that has been made entirely from natural materials. it features a beech wood forked handle and block, bringing to mind traditional agricultural tools. the locking pins which connect these components are made of wood, as is the adjusting ring that adds a decorative touch, while also providing stability. the brush is a composition of broomcorn and coconut fibre, available in two versions for indoor and outdoor use. these are distinguished by the use of more or less soft bristles.

 

the ‘pula’ broom by giulio iaccheti made its debut at maison et objet 2015 in paris.

giulio iacchetti pula broom maison objet designboom
the cleaning object is made from a beech wood handle and block

 

 

 

the ‘pula’ broom has been brought to life by gottardo3, a third-generation company that specializes in bristling, and the production of brushes and brooms using natural materials. the padova-based company was founded in 1919 when alessandro gottardo came back from the war and had to learn how to make brushes for the working animals he took care of. when he left his work in the fields, he started his own small production, which grew into a business. today, gottardo3 is one of italy’s first companies to boast a full catalogue of house and industrial cleaning products.

 

giulio iacchetti pula broom maison objet designboom
the ‘pula’ brush is made from a combination of broomcorn and coconut fibre

giulio iacchetti pula broom maison objet designboom
the design features a forked handle that is held into place by wooden locking pins and a decorative ring

giulio iacchetti pula broom maison objet designboom

giulio iacchetti pula broom maison objet designboom
one of the artisans at gottardo3

    have something to add? share your thoughts in our comments section below.
    all comments are reviewed for the purposes of moderation before publishing.

    comments policy
    LOG IN
    designboom's comment policy guidelines
    generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
    the correction is at the discretion of the post editor and may not happen immediately.

    what if you disagree with what we or another commenter has to say?
    let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

    - please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
    - please don't personally insult the writers or your fellow commenters.
    - please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
    - please don't include your website or e-mail address in your comments for the purpose of self-promotion.
    - please respect jury verdicts and do not discuss offensively on the competition results
    (there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
    in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
    the best 100-200 entries too.)

    a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

    PRODUCT LIBRARY

    a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

    design news

    ×
    keep up with our daily and weekly stories
    491,188 subscribers
    - see sample
    - see sample