golden bottega veneta diner opens its doors during art basel miami beach

golden bottega veneta diner opens its doors during art basel miami beach

in celebration of the recent opening of the bottega veneta store in the miami design district, the brand launched a pop-up installation, bottega diner, during miami art week 2019. the italian fashion brand transformed miami beach’s iconic 11th street art deco diner into a luxury eatery wrapped in gold. the site is open 24 hours and continues to serve its classic all-american menu complemented with limited number of bottega veneta branded exclusives, such as paper straws, napkins, coffee cups, toothpick flags and gold matchboxes.

images by robin hill



‘I wanted everyone to be invited to our miami opening,’ said daniel lee, creative director at bottega veneta. the bottega diner mixes an american classic with golden italian extravagance.’ sitting under the custom pink neon sign that spells out ‘bottega’, the diner reflects lee’s joyful design philosophy and ethos of ‘living in the moment.’ on its opening night, customers were served classic american sliders, french fries and their signature 11th street milkshake called the all-nighter.



‘the bottega diner reflects lee’s design philosophy, tapping into the beloved heritage of an american pop culture staple — preserving its essential value, yet twisting it with a playful and wholly contemporary perspective to create something delightfully new,‘ tells bottega veneta



project info: 


brand: bottega veneta

creative director: daniel lee

location: 1065 washington ave, miami

dates: december 4, 2019 – december 14, 2019

    have something to add? share your thoughts in our comments section below.
    all comments are reviewed for the purposes of moderation before publishing.

    comments policy
    LOG IN
    designboom's comment policy guidelines
    generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
    the correction is at the discretion of the post editor and may not happen immediately.

    what if you disagree with what we or another commenter has to say?
    let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

    - please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
    - please don't personally insult the writers or your fellow commenters.
    - please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
    - please don't include your website or e-mail address in your comments for the purpose of self-promotion.
    - please respect jury verdicts and do not discuss offensively on the competition results
    (there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
    in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
    the best 100-200 entries too.)

    a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.


    a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

    design news

    keep up with our daily and weekly stories
    502,528 subscribers
    - see sample
    - see sample