‘golfo collection’ by maria fernanda montiel, sofia prado, and mariana armella
‘golfo collection’ by maria fernanda montiel, sofia prado, and mariana armella from mexico is one of the shortlisted entries from more than 4000 participants in the iida awards 2010 competition, organized by designboom in collaboration with incheon metropolitan city.
largely initiated by the oil spill in the gulf of mexico earlier this year, the line of jewelry aims to raise awareness about the ongoing issue. features ceramic and pearl pieces enameled in black.
designers’ own words: ‘golfo’ (gulf) is a six piece collection of jewelry that speaks about the damage caused by the oil spill in the gulf of mexico on april 22. though it is believed that the issue has been stopped, there are consequences of this human mistake that will not be able to be solved. based on this arises the inspiration for this project, which intends to awake consciousness among people throughout the globe. information and small scale protesting can inspire a massive change in society. the pieces are made out of ceramic and pearl enameled in black, representing the permanent spot on the ecosystem and its species. the idea was to create beautiful and clean shapes that can speak for themselves about the dead and damage caused by human’s ambition and greed.
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— for those who wish to republish an excerpt of this article, please have the courtesy to mention that the project is a part of the iida awards 2010 competition, organized by designboom in collaboration with incheon metropolitan city, and link back to the original publication on designboom. thank you.
IIDA AWARDS 2010 (19)
Oct 15, 2010
Oct 15, 2010
Oct 14, 2010
Oct 13, 2010
Oct 13, 2010PRODUCT LIBRARY
Mar 02, 2021
Feb 26, 2021
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Lucy Oct 17, 2010 dan morosoli Oct 14, 2010 manfriedmann Oct 14, 2010 Randy Oct 13, 2010 manfriedmann Oct 13, 2010 Gabriella - lolamag.com.br Oct 12, 2010 Nanoverso Oct 12, 2010
more commentsbeautiful, but to an extent, I agree with manfriedmann
increibleeeee!!!!! mari u rock!!!
@ randy
what makes this circumstance (an obscure design competition) at all relevant? is this the best that they can do in this circumstance? the design world is not at all inclusive. it is usually relatively affluent – generally buffered from environmental desolation. THIS message is not overwhelmingly visceral (more cute). i was nudging at the idea that the effort should be from the ground-up (education, activism, community effort), less institutional. the iida competition is patently about products meant for consumption, but unlike the “the real green teabag” or the “ecooler” what is being consumed, obtained for money, is a message only, which dissipates the “…practice of vigorous action or involvement as a means of achieving political or other goals…” i’m saying that the buying and wearing of a (perhaps expensive) message, one bought with money not reserved for largess, is wholly self-indulgent. the cumulative caloric expenditure of this project (that includes time at work you expended to make the money to pay for it and fuel for the kiln(s)x?) could be put to better use
@ manfriedmann
why pearls? cause they come from the sea I guess.
Nobody here thought that a jewelry designer was going to save the world. And since montiel, prado and armella were sumbitting an entry for a design contest designing a good and communicative product was the best thing they could do for humanity in this circumstance.
Considering the fact that they are mexican and the project is about an issue that i believe is very relevant to them you should seriously think about looking at this project from a different angle.
the responses were so positive that I’m reluctant to offer counterpoint. i think the composition – the clean white and clean black – make for beautiful ‘items.’ the sense that they carry a “great message” or that it “addresses important issues while creating something beautiful,” or the like, is a shade excessive. there is a message but one that is only fit for print, the delivery is too clean; it is almost only a message, like a headline and at the same time making light of the suffering, death and turning it into a broach or “something beautiful.” do we want it to be beautiful? why are we compelled to turn serious things (by this I mean somber), AS SERIOUS AS THIS into wearable items? onemaysay,”it is a statement.” rebuttal: it is a meditation, most of all – if at all. for the artist. and where does that fit into a design/art realm? it fails prodigiously because of your treatment as a consumable item, to wit, pearls covered in oil (why pearls? so we can wear it?). blind consumption what caused the problem. consumption of a statement what keeps it going. but the statement is muted by a fully muted palette. there is no wheezing, blinded, or dead animal. there is no lesson in it. a lesson is paramount. these knick-knacks serve to assuage only, like acknowledging is some form of activism. a drop in the bucket of effete messages
It’ a fantastic ideia and conception, congrats!
Very nice idea, criticism through art concept.