grandarmy re-brands an american institution: the US postal service grandarmy re-brands an american institution: the US postal service
aug 07, 2014

grandarmy re-brands an american institution: the US postal service

grandarmy re-brands an american institution: the united states postal service
all images courtesy grandarmy

 

 

 

seeking to modernize its image, the united states postal service commissioned new york-based creative studio grandarmy to re-brand their in-store experience. in addition to streamlining the retail experience with clear signage, way-finding and packaging, the agency created robust three-bar layout system was applied to all USPS material, from menu-boards to hang tags and welcome signs to kiosks.

 

‘the united states postal service is one of america’s great infrastructure achievements,’ said grandarmy. ‘in addition to being a technical marvel, it is also a storied and hallowed institution. from the pony express to the first letters sent by air-mail, few things are so uniquely american.’ the re-design also includes elements such as window clings, a mobile app, and new shipping box design.

grandarmy redesigns the united states postal service in-store experience

 the re-brand uses fonts from the gotham and knockout type family

grandarmy redesigns the united states postal service in-store experience

 pricing board for U.S shipping

grandarmy redesigns the united states postal service in-store experience

graphic elements used throughout the rebrand

grandarmy redesigns the united states postal service in-store experience

‘neither snow nor rain’

grandarmy redesigns the united states postal service in-store experience

proposed branding for shipping boxes – they have since modified by an external team

grandarmy redesigns the united states postal service in-store experience

grandarmy also created a USPS in-store guide app

grandarmy redesigns the united states postal service in-store experience

 proposed re-brand for the priority mail express shipping boxes

grandarmy redesigns the united states postal service in-store experience

proposed re-brand for the priority mail express shipping boxes

grandarmy redesigns the united states postal service in-store experience

proposed re-brand for the priority mail shipping boxes

grandarmy redesigns the united states postal service in-store experience

the re-design also includes elements such as wayfinding signs and pricing tags

grandarmy redesigns the united states postal service in-store experience

 

 

for more information on the full re-branding, see here.

 

 

[h/t] underconsideration

 

 

  • New packaging, fine, but they also need robots at the counter. “Neither rain, nor Snow, nor Smile”

    jimCan says:

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