gucci unveils chime for change campaign that fights for gender equality
the fashion house partners with italian artist MP5 to create the new campaign identity, featuring murals that illustrate unidentifiable human figures.
gucci has announced the latest chapter of its chime for change campaign, supporting six organisations across the globe to help with the fight for gender equality. the fashion house has partnered with italian artist MP5 to create the new campaign identity, which will be seen on gucci’s artwalls in london, hong kong, new york, milan and taiwan.
images courtesy of gucci
based on the ‘to gather together’ theme of the campaign, MP5 creates murals in his signature bold, monochromatic style. the visuals feature silhouettes of unidentifiable human figures that are not defined by gender or any other labels.
this latest chapter will see chime for change support the following six new projects: equality now, global fund for women, ms. foundation for women, UN women, vital voices and women deliver. on a mission to tackle gender inequality the project also has support from hearst magazines, facebook, the kering foundation and the bill & melinda gates foundation.
gucci launched chime for change in 2013 alongside beyoncé and salma hayek in an effort to unite the voices speaking out for gender inequality globally. so far it has funded more than 425 non-profit projects, directly benefitting 570,000 girls and women across the globe.
gucci has also published the first issue of its zine, chime, which aims to celebrate the global voices speaking out against gender inequality. chime is available to purchase online, at select bookstores, incuding the gucci wooster bookstore in new york and at the gucci garden in florence. in addition to printed materials, gucci has presented a short film by jade jackman and irregular labs, entitled the future is fluid, at the sundance film festival; a film about generation Z sharing its thoughts about the definition of gender.
video by GUCCI
