gucci F/W 18 show featured severed heads, baby dragons and a third eye

gucci F/W 18 show featured severed heads, baby dragons and a third eye

upon a set designed to look like an operating theatre, models walking in the gucci fall/winter fashion show revealed a rather peculiar accessory – a severed head – and that wasn’t the only oddity. in a show referring to ideas about post-humanism and hybridisation, creative director alessandro michele sent freakishly real looking reptiles, dragons and even cyborgs down the runway.

images courtesy of gucci



presented during milan fashion week, however unpredictable models with horns and third eyes might be, the show is still a half-expected continuation of the fantasy world from which michele draws his inspiration. to create the awe-inspiring, freakishly stunning replicas included in this presentation, gucci employed the skills of techno-artisans, makinarium, a rome-based factory who produce bespoke special and visual effects. their portfolio includes works for ridley scott, vlad marsavin and danny boyle.



see the full runway presentation on gucci’s website here.









  • Stupid, stupid, stupid. Who other than the excessively rich and bored with life indulge themselves with these ridiculous clothes and accessories???

    beachcomber says:
  • This is really incredible and super creative. It’s depth is unimaginatively deeper than deep and the art-directors and creatives (clothing designers?) involved are clearly ahead of the game and even themselves. Wow, wow, wow. Really, really, really great — three greats is like “the best!”.

    dw says:
  • I could not agree more with dw.
    Incredible and super creative indeed.
    Thumbs up for Alessandro Michele and his team …..


    BISSEK Pierre - Marie says:
  • Too dull and creepy…

    SK says:
  • … stick to finding coconuts buddy.

    ricky says:
  • Made an impact which was obviously the purpose. Personal opinion it is a comedy show!

    Joan Dabulewicz says:
  • IT might be just silly, it might be brilliant, it might be no more than a freak show, it might be ‘so creative’, it might be many things.
    One thing is clear: by definition it is *NOT* Design.
    Most fashion isn’t (*most*).

    DRJPA says:
  • The severed heads draw inspiration from cephalophores, referring to a saint who is depicted carrying its own head. When dealing with gothic Christian art, this generally notes that the individual had been martyred or beheaded. Tradition also insists that the severed head then points to the location in which to bury the saint.

    Winston L says:

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