gufram celebrates disco's golden era during salone del mobile 2018

gufram celebrates disco's golden era during salone del mobile 2018

the history of gufram and nighttime furniture dates back to the tumultuous and fascinating times of the italian radical design of the sixties and seventies. at this year’s salone del mobile, the italian furniture brand pays homage to its extravagant past with disco gufram, a space that combines past and present through a collection of disco-inspired furniture. 


the collection is also presented at design miami/ basel as an immersive environment — an actual VIP-lounge area which is both exclusive and accessible to all visitors.



gufram owner and art director charley vezza invites three designer groups to contribute to the brand’s own surreal disco, which promises to be an energetic, enthusiastic experience out of the ordinary. influenced by the brand’s archives, atelier biagetti interpreted a collection of upholstered disco couches from the seventies into a set of five different seats that nod to the originals but with a modern touch. ‘each piece is conceived as a person with a precise attitude, a sense of humor, a beauty, also some vices and dreams that get wild during the night,’ says the studio of the couches, which come under the names of betsy, tony, stanley, jimmy and charly.


paris-based GGSV (gaëlle gabillet and stéphane villard) came up with a collection of carpets that aim to make you dance within the walls of your own house. fittingly named ‘dance floor’, the collection comes in a variety of bright colors and shapes, from pink, to orange and purple and from round, to long and thin ones.



rotganzen, the dutch design studio already known for its fascination with disco balls, created a collection of three cabinets and two coffee tables that represent a melancholic reminder of the temporary nature of the glamour of a night out. the studio describes the amorphous disco balls of the collection as a ‘visual metaphor of fading glory,’ intended as a playful image of the past.

    have something to add? share your thoughts in our comments section below.
    all comments are reviewed for the purposes of moderation before publishing.

    comments policy
    LOG IN
    designboom's comment policy guidelines
    generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
    the correction is at the discretion of the post editor and may not happen immediately.

    what if you disagree with what we or another commenter has to say?
    let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

    - please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
    - please don't personally insult the writers or your fellow commenters.
    - please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
    - please don't include your website or e-mail address in your comments for the purpose of self-promotion.
    - please respect jury verdicts and do not discuss offensively on the competition results
    (there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
    in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
    the best 100-200 entries too.)

    a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.


    a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

    design news

    keep up with our daily and weekly stories
    502,396 subscribers
    - see sample
    - see sample