H5: logorama H5: logorama
jul 28, 2009

H5: logorama

logorama is a short film by the french collective H5, which visualizes and explores the way that logos are increasingly embedded in our existence. after winning the kodak prix at the cannes film festival this year logorama is being screened at various international locations in the coming months.

‘logorama presents us with an over-marketed world built only from logos and real trademarks that are destroyed by a series of natural disasters (beginning with a hurricane, cyclone, tidal wave…). logotypes are used to describe an alarming universe (similar to the one that we are living in) with all the graphic signs that accompany us everyday in our lives. this over-organized universe is violently transformed by the cataclysm becoming fantastic and absurd. it shows the victory of the creative against the rational, where nature and human fantasy triumph.’

logorama will be screened at: 11.09.2009 – BFI southbank (british film institute), london 19.09.2009 – galerie anatome, paris 29.10.2009 – musée des arts décoratifs, Paris 18.11.2009 – palais des beaux-arts, bruxelles

  • its called The Street – and Neal Stephenson imagined it in Snow Crash – read it, love it – he’s covered our future.

    k:ra says:
  • Un court métrage génial !! Je l’ai vu à la Villa Noailles, après une conférence sur Eliot Noyes, c’était inventif, drôle, et plein d’esprit ! A voir !

    Nic083 says:
  • Translate please!!

    Nolo says:
  • I said something like it was a genious short film! I saw this at the Villa Noailles (Design parade 4) after a conference about Eliot Noyes… It was inventive, funny and witty! Sorry i hope my translation mean something good !

    Nic083 says:
  • ignorant french unable to speak english ! though good work 😉

    . says:

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