hani douaji makes smiles with trident gum packaging
 
hani douaji makes smiles with trident gum packaging hani douaji makes smiles with trident gum packaging
jul 28, 2014

hani douaji makes smiles with trident gum packaging

hani douaji makes smiles with trident gum packaging
all images courtesy of hani douaji

 

 

 

trident xtra care is a chewing sugar-free gum that helps protect teeth and gums in between meals and gives a whiter brighter smile. in order to visually enhance this main feature of the product, hani douaji has created a playful and interactive packaging concept. a range of six designs represents three flavors: cool mint, spearmint, and peppermint. each container has its own masculine and feminine identity featuring an illustration of a mouth with either a thick, dark mustache or luscious red lips. these shapes provide an opening that reveals the pieces as a set of smiling teeth. furthering the personification, the aluminum housing is colored in pink to mimic the gums of a person’s mouth. therefore, the clever use of negative space to an advantage changes the appearance of the creations over time while indicating when it’s time to purchase a new pack.

hani douaji trident gum packaging concept
how it works

hani douaji trident gum packaging concept
a woman holding a set of lips up to her mouth

hani douaji trident gum packaging concept
blister chewing gums

hani douaji trident gum packaging concept
luscious lips

hani douaji trident gum packaging concept
cool mint mustache

hani douaji trident gum packaging concept
spearmint lips

hani douaji trident gum packaging concept
spearmint mustache

hani douaji trident gum packaging concept
peppermint lips

hani douaji trident gum packaging concept
peppermint mustache

hani douaji trident gum packaging concept
the family of packaging

 

 

designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.

  • ok. what’s about missing teeth when someone eats a gum?

    nemo says:
  • I think the christian necklace around the guys neck is a bit too much…

    what? says:
  • Made me laugh… Bravo! Clean design, fun, slightly retro… should be a hit at the point of purchase counter!

    Marc D. says:
  • Outstanding – love it

    Adam Brocklehurst says:
  • It’s kind of ironic when you eat one you lose one tooth. Lol

    luis says:

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