hara design institute + atelier omoya: water logo for tokyo fiber 09 senseware

water logo 09 by hara design institute + atelier omoya image © designboom

designers: hara design institute atelier omoya material: monert™

this is a sign made of water. fibers given a special coating at the nano level completely repel the drops of water, much like a lotus leaf. when the droplets of water exceed a certain size, they roll away down the sloping surface under the influence of gravity. the water drops well up to form letters on top of the sloped fabric, a new drop of water grows up to take the place of each drop that rolls away, so the water logo is constantly renewed. the water drops form tails as they roll away. these tails is a result of friction between the water and the fabric.

water logo 09 by hara design institute + atelier omoya image © designboom

water logo 09 by hara design institute + atelier omoya image © designboom

water logo 09 by hara design institute + atelier omoya image © designboom

water logo 09 by hara design institute + atelier omoya image © designboom

water logo 09 by hara design institute + atelier omoya image © designboom

kenya hara, chief executive designer hara design institute, NDC portrait © designboom

kosei komatsu and kosei komatsu of atelier omoya portrait © designboom

kosei komatsu and kosei komatsu of atelier omoya portrait © designboom