hat trick design: horniman museum and gardens identity hat trick design: horniman museum and gardens identity
jun 12, 2012

hat trick design: horniman museum and gardens identity

‘horniman museum and gardens’ by hat-trick

hat-trick design recently updated the identity scheme for the horniman museum and gardens, london.

— following text provided by hat-trick design

this project follows on from our museum rebrands for the imperial war museum, national museums scotland and natural history museum.

the horniman museum and gardens, london houses internationally important collections of anthropology and musical instruments, as well as an acclaimed aquarium and natural history collection. most museums aim to divide things into categories; here everything comes promiscuously together, human and natural, living and dead.

originally founded in 1901, it was the creation of frederick horniman, victorian tea trader

and voracious collector of almost anything. a 2.3 million pound (GBP) redevelopment of the gardens, which re-opened this week, was planned to help fulfil his idea that the museum and gardens are for ‘pleasure and education’.

 

the brief we were given was to create a new brand that reflects the new unified offer of the renowned museum collections and the beautiful gardens.

the idea of a ‘collection of collections’ was our starting point for the identity. we took the idea of a bracket device and reflected it to create the distinctive } { mark.

this gives a very flexible device to present the variety of the collections and the many different facets of the organisation. it can be used both with imagery and editorially.

the new identity uses a simple black and white core colour palette, complemented by a range of fresh, bright of colours inspired by the objects in the collections.

we were also involved in the design of all wayfinding and external signage around the grounds including interpretation signs and maps. this helps highlight connections made with exhibits inside the museum – the reeds in clarinets or the plants used to colour tribal dress.

the design and planning of the redeveloped gardens was overseen by land use consultants, with the new pavilion designed by architects walters and cohen. which is a lovely addition to the existing buildings.

business cards

cards

leaflets…

concertina pamphlet

poster

bag

badges

stickers

wrapping paper

bookends

signage…

logo separates as doors open

  • Well done 😀 !!!

    Rodeux says:
  • as the logo is employed in the various applications its very articulate, but standing on its own it leaves a bit to be desired – seems rather unresolved

    dbkii says:
  • very good to say the least

    andrei says:
  • Love the bracket fish – poisson!

    james says:

have something to add? share your thoughts in our comments section below.

comments policy
LOG IN
designboom's comment policy guidelines
generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
the correction is at the discretion of the post editor and may not happen immediately.

what if you disagree with what we or another commenter has to say?
let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

- please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
- please don't personally insult the writers or your fellow commenters.
- please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
- please don't include your website or e-mail address in your comments for the purpose of self-promotion.
- please respect jury verdicts and do not discuss offensively on the competition results
(there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
the best 100-200 entries too.)

a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

PRODUCT LIBRARY

a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

design news