HAWORTH unveils designs by jasper morrison + patricia urquiola at NEOCON 2015
HAWORTH unveils designs by jasper morrison + patricia urquiola at NEOCON 2015 HAWORTH unveils designs by jasper morrison + patricia urquiola at NEOCON 2015
jun 30, 2015

HAWORTH unveils designs by jasper morrison + patricia urquiola at NEOCON 2015

HAWORTH unveils designs by jasper morrison + patricia urquiola at NEOCON 2015




HAWORTH-designboom editorial collaboration
HAWORTH unveils designs by jasper morrison + patricia urquiola at NEOCON 2015


designboom partners with leading office furniture company HAWORTH on an editorial series that investigates the future of the contemporary office environment and new ways of working. our alliance brings forth insights into the workplace and how it has evolved from something more static, into an active and modular condition.


in this tenth feature, we take a look at HAWORTH‘s presence at the annual NEOCON event in chicago which brings forth product innovation focused on catering to commercial, contract, retail and office environments. 2015 saw HAWORTH unveil a new showroom envisioned by patricia urquiola who has applied a refreshed color palette to the space, providing a vibrant backdrop to introduce a range of new products, including designs by jean-marie massaud, jasper morrison, luca nichetto; and the expansion of urquiola’s previous ‘openest’ collection for the company.

HAWORTH NEOCON 2015 designboom
a view of the digital workware wireless surface spanning one of the showroom’s walls




the new HAWORTH showroom breathes life into the work and office experience. as the world continues to become more fast paced and digital, linear shapes and virtual spaces that come with technology are causing people to seek out softer, more inviting spaces that create a balance between the digital and the analog. patricia urquiola‘s scheme explores the changing lines of traditional systems to workspaces, bringing forth an environment that invokes a sense of warmth and comfort.

HAWORTH NEOCON 2015 designboom
interior view of the new HAWORTH showroom designed by patricia urquiola




at the heart of the showroom concept is an update patricia urquiola’s ‘openest’ family for HAWORTH – phase II. the expansion of the collection focuses on individual or small group work. phase II offers eight application kits — rather than individual parts and pieces — that enhance privacy and define space in an open environment. the furniture features more integrated power and data capabilities, supporting workware wireless technology. ‘openest – phase II’ has been conceived to help rekindle the energy of social connections, offering a series of inviting spaces that create a refuge for contemplation, or private interactions between team members and employees, to the point that they may even forget they are working in an office.

HAWORTH NEOCON 2015 designboom
installation view of ‘openest’ screens and ‘poppy’ seating by patricia urquiola

HAWORTH NEOCON 2015 designboom
HAWORTH intuity system which offers intelligent storage systems

HAWORTH NEOCON 2015 designboom
HAWORTH suite which subtly hides cords and plugs into a work surfaceHAWORTH NEOCON 2015 designboom
HAWORTH’s ‘openest’ collection and bluescape — communal digital artistic mural — on show at NEOCON 2015

HAWORTH NEOCON 2015 designboomHAWORTH ‘workware wireless’ installation

HAWORTH NEOCON 2015 designboom
updated ‘openest’ work areasHAWORTH NEOCON 2015 designboom
jasper morrison’s ‘orla’ seating for cappellini designed for the HAWORTH collection




jasper morrison’s ‘orla’ for cappellini was among the new products that were introduced as part of the HAWORTH collection at NEOCON 2015. the generous seating is a construction of large, comfortable pillows rounded out by subtle curves. intended to enhance lounge or collaborative areas, ‘orla’ is available for in a wide variety of colors, in different fabrics and leathers, and comes as a swivel or stationary armchair, 2 seat or 3 seat sofa.

HAWORTH NEOCON 2015 designboom
jean-marie massaud’s ‘downtown seating’ for poltrona frau




with leather upholstery that fits like a glove, tone-on-tone stitching exemplify the comfort and refined design of jean-marie massaud‘s ‘downtown seating’ by poltrona frau for the HAWORTH collection. the luxe chair ideal for office and visitor use, comes in a president, executive and managerial version, all of which are height adjustable and can be set to five positions, responding to the importance of ergonomics.

HAWORTH NEOCON 2015 designboom
luca nichetto’s ‘torei’ low side tables for cassina




‘torei’ has been conceived by luca nichetto for cassina and the HAWORTH collection. a collection of low side tables, the geometric surfaces create a versatile and fashionable accent for any space. the tops are available in solid ashwood or mable, with subtle hollows, and can be configured in an endless number of ways. ‘torei’ which draws its references from the japanese word for ‘tray’, was developed from this idea and the small dimensions and flexible use that these platters serve.

HAWORTH NEOCON 2015 designboom
top view of ‘torei’ arrangement




in conclusion, HAWORTH’s offerings at the 2015 NEOCON featured a number of creative solutions for improved workflow and team connectivity, addressing a range of different aspects related to the office space and enhanced productivity.






    have something to add? share your thoughts in our comments section below.
    all comments are reviewed for the purposes of moderation before publishing.

    comments policy
    LOG IN
    designboom's comment policy guidelines
    generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
    the correction is at the discretion of the post editor and may not happen immediately.

    what if you disagree with what we or another commenter has to say?
    let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

    - please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
    - please don't personally insult the writers or your fellow commenters.
    - please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
    - please don't include your website or e-mail address in your comments for the purpose of self-promotion.
    - please respect jury verdicts and do not discuss offensively on the competition results
    (there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
    in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
    the best 100-200 entries too.)

    a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.


    a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

    design news

    keep up with our daily and weekly stories
    502,379 subscribers
    - see sample
    - see sample