HAWORTH presents 'craft of spacemaking' at orgatec 2014 HAWORTH presents 'craft of spacemaking' at orgatec 2014
oct 28, 2014

HAWORTH presents 'craft of spacemaking' at orgatec 2014

HAWORTH ‘craft of spacemaking’ at orgatec 2014

 

 

 

HAWORTH-designboom editorial collaborationHAWORTH ‘craft of spacemaking’ at orgatec 2014

 

designboom partners with leading office furniture company HAWORTH on an editorial series that investigates the future of the contemporary office environment and new ways of working. our alliance brings forth insights into the workplace and how it has evolved from something more static, into an active and modular condition.

 

in the work environment, everyone approaches tasks in their own way according to their personal preferences, organizational culture and physical space, all of which end up playing a role in constructing the larger office landscape. HAWORTH explored this topic through the ‘craft of spacemaking’ at orgatec 2014, in which the leading office furniture company proposed various workplace scenarios that could be adapted for a range of assignments and activities.

haworth orgatec 2014 designboom
‘openest’ furniture by patricia urquiola for HAWORTH, presented at orgatec 2014

 

 

 

designed by patricia urquiola, HAWORTH‘s stand expressed the versatility of the brand’s products and their special features, demonstrating their intelligence, quality and attention to aesthetic details. each arrangement catered to a different type of spatial condition, bringing forth a range of possible environments that responded to both circumstances of independent and collaborative situations.

haworth orgatec 2014 designboom
the HAWORTH booth at orgatec 2014 presented a variety of working scenarios

 

 

 

urquiola has been collaborating with the american company for some time now, and the evolution of her ‘openest’ family of tables, poufs, sofas and screens was one of the HAWORTH collections highlighted at orgatec; alongside the ‘harbour work lounge’ by nicolai czumaj-bront of HAWORTH design studio, ‘windowseat’ by mike & maaike; and debuting for the first time, and tailored specifically to the european market — ‘yourplace’ by brodbeck design, and ‘dynamo’ by simon disanta.

haworth orgatec 2014 designboom
the exhibition stand was designed by patricia urquiola

haworth orgatec 2014 designboom
general view of HAWORTH’s presentation at orgatec, expressing the versatility of the company’s extensive product line

haworth orgatec 2014 designboom
‘dynamo’ chairs by simon disanta launched at orgatec 2014

haworth orgatec 2014
up close look at the ‘dynamo’ office seating

haworth orgatec 2014 designboom
conference room scenario presented at orgatec 2014

haworth orgatec 2014 designboom
a selection of cappellini products were presented at the HAWORTH booth

 

 

 

within the booth was the cappellini café — cappellini is a member of the poltrona frau group which was officially acquired by HAWORTH in june 2014 —  which served as a venue for a number of design talks during orgatec including speakers from philips lighting, Z_punkt, IF5 and EGE carpets.

haworth orgatec 2014 designboom
‘openest’ by patricia urquiola for HAWORTH
see more about this project on designboom here

 

 

 

 

HAWORTH’s presence at orgatec 2014 was a showcase of the ways in which people are living and working today, highlighting the company’s aim of providing practical and innovative solutions that answer to the challenges of the ever changing office environment and its impending needs.

 

haworth orgatec 2014 designboom
‘harbour work lounge’ by nicolai czumaj-bront of HAWORTH design studio

haworth orgatec 2014 designboom
profile of the ‘harbour work lounge’

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