helmut lang's $320 freezer-inspired bag preserves fashion's love of gimmicks

helmut lang's $320 freezer-inspired bag preserves fashion's love of gimmicks

even in the depths of your freezer, fashion reigns supreme…right? the recently revived fashion house has just released a designer handbag inspired by the insulation used in freezer bags with a luxury price tag of $320.

helmut lang freezer bag designboom
the handbag is made from a metallic woven material and features the brand’s logo,
image © helmut lang



the silver bag is made from the same metallic woven material that keeps food safe from damage that might occur in the preservation process. it is also detailed with the helmut lang logo so if for some reason you might want to actually use the designer good for this reason, anyone who happens to be peeking in your freezer can appreciate your taste.

helmut lang freezer bag designboom

helmut lang posted an image of the bag on their instagram
image © helmut lang via instagram



in spite of those who say fashion takes itself too seriously, a recent abundance of outlandish products could argue otherwise. this particular item is a little less surprising given helmut lang’s recent sister release…the luxe trash bag unveiled earlier this year. it would seem with balenciaga’s ikea tote and moschino’s dry cleaning cape dress the fashion world can appreciate a joke or two, or three, or four, or…

  • Ouch ! 320$ !!!!!! It’s sooooo expensive to print on aluminium sheet…
    The same for 1.30€ at my grocery… but without the Helmut Lang typo.

    Xavier Laplanche

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