how packaging works by johnson banks
how packaging works by johnson banks how packaging works by johnson banks
aug 12, 2015

how packaging works by johnson banks

‘how packaging works’ by johnson banks
(above) mars bar




design studio johnson banks have put together this tongue-in-cheek photo series highlighting the elaborate nature of ‘how packaging works‘. take a look to see which product naturally has the best packaging.

beef jerky








allergy tablets


cheese flavoured snack





  • that is the one thing i never understood or liked = packaging that makes things look like you get more. when are consumers waking up to the fact that if they would insist on minimal packaging they could drive cost of the product down and help the environment to boot.

    sworddesign says:
  • Summarised by the immortal line ‘could do better’ – not half!

    Adam Brocklehurst says:
  • Terrific work Love advertising Grew up in South Africa and we had terrific ads in the 60’s and 70’s

    RONA KRUGER says:
  • and the perfume category would be even worse!

    David says:
  • Its the human condition – more is better. who wants a tiny pumpkin/ mango/ apple when another twice that size is available. we will be living on a second planet before packaging loses its power.

    Keith Mark says:
  • This guys of Pundo have been doing this comparisions for years
    It´s incredible the way packaging design is disconnected from the real content.

    Joolz says:

have something to add? share your thoughts in our comments section below.
all comments are reviewed for the purposes of moderation before publishing.

comments policy
designboom's comment policy guidelines
generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
the correction is at the discretion of the post editor and may not happen immediately.

what if you disagree with what we or another commenter has to say?
let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

- please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
- please don't personally insult the writers or your fellow commenters.
- please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
- please don't include your website or e-mail address in your comments for the purpose of self-promotion.
- please respect jury verdicts and do not discuss offensively on the competition results
(there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
the best 100-200 entries too.)

a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.


a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

design news

keep up with our daily and weekly stories
492,664 subscribers
- see sample
- see sample