how packaging works by johnson banks
 
how packaging works by johnson banks how packaging works by johnson banks
aug 12, 2015

how packaging works by johnson banks

‘how packaging works’ by johnson banks
(above) mars bar

 

 

 

design studio johnson banks have put together this tongue-in-cheek photo series highlighting the elaborate nature of ‘how packaging works‘. take a look to see which product naturally has the best packaging.

beef-jerky2
beef jerky

 

Oats2
porridge

 

rice3
rice

 

tea2
tea

 

tablets2
allergy tablets

 

Quaversspread3
cheese flavoured snack

 

raspberries3
raspberries

 

banana2
banana

  • that is the one thing i never understood or liked = packaging that makes things look like you get more. when are consumers waking up to the fact that if they would insist on minimal packaging they could drive cost of the product down and help the environment to boot.

    sworddesign says:
  • Summarised by the immortal line ‘could do better’ – not half!

    Adam Brocklehurst says:
  • Terrific work Love advertising Grew up in South Africa and we had terrific ads in the 60’s and 70’s

    RONA KRUGER says:
  • and the perfume category would be even worse!

    David says:
  • Its the human condition – more is better. who wants a tiny pumpkin/ mango/ apple when another twice that size is available. we will be living on a second planet before packaging loses its power.

    Keith Mark says:
  • This guys of Pundo have been doing this comparisions for years https://youtu.be/b70dc-SSmww
    It´s incredible the way packaging design is disconnected from the real content.

    Joolz says:

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