hugh hefner saves the hollywood sign
hugh hefner saves the hollywood sign
apr 27, 2010

hugh hefner saves the hollywood sign



playboy magazine founder hugh hefner has saved the hollywood sign by donating 900, 000 US dollars. the land in which the iconic sign stands on was recently put on sale. the money has prevented a development that would block the landmark. the 138-acre property, which offers a spectacular 360-degree panorama of the los angeles basin and the san fernando valley, now will become part of griffith park.


‘my childhood dreams and fantasies came from the movies, and the images created in hollywood had a major influence on my life and playboy. the hollywood sign is hollywood’s eiffel tower and i’m pleased to help preserve such an important cultural landmark.’ – hugh hefner


in 1978, hefner played a major role in a campaign to fix up the then-terribly dilapidated hollywood sign. ensuring that the land would remain undeveloped was worth taking  action again, he said.

hugh hefner saves the hollywood sign

hugh hefner saves the hollywood sign

  • Kinda ironic, since the sign was erected in 1923 to advertise a housing development:

    Jay Wiese says:
  • I think that whoever was going to build houses there was kinda stupid to say they would demolish one of the most famous signs in the world…

    If they said they would build houses that would have the unique view of the sign… Maybe they would be smarter… A bit like the projects of the hotels that are showing on this same site.

    Hell, if I had the money to buy such a house, I sure would, but if they would demolish the sign, then no thanks, it´s like saying they are going to build something near the eiffel tower and then demolish it… It´s so stupid I even think it might be some kind of marketing strategy… lol.

    The says:
  • With Hef doing the job, I’m kinda expecting the sign to be unrealistically top heavy, and have a LOT more paint.

    Dan says:
  • a cultural landmark phrase is misleading. may be a contemporary icon which represents a golden phase in the western movies…

    cop says:
  • I hate that font.

    Pam says:
  • @Pam – Not to mention the kerning

    Nathan says:
  • nice!

    Casey Chen says:
  • @ Nathan – Thanks for the laughs 🙂

    jj says:

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