humbert & poyet's 'beefbar milano' recalls vintage italian aesthetics of the 40s & 60s

humbert & poyet's 'beefbar milano' recalls vintage italian aesthetics of the 40s & 60s

 A NEW DESTINATION IN THE HEART OF THE QUADRILATERO DISTRICT

 

Beefbar debarks in Milan with an eclectic new spot referencing truly vintage Italian aesthetics. The restaurant opens its doors in Piazza del Quadrilatero, a place set in the Former Archiepiscopal Seminary, revived today after 500 years. To launch this new gastronomic destination, the Monegasque brand returned to familiar grounds, commissioning Montecarlo-based studio Humbert & Poyet to complete its third Beefbar project.

 

Unlike its gentlemen-inspired interiors for Beefbar Hong Kong, or its art-nouveau vision for the Parisian branch, the architects sought here inspiration from the figureheads of the Milanese style of the 40s and 60s, bringing the project to life without erasing the memory of the place and its nostalgic architectural details. 

humbert & poyet's 'beefbar milano' recalls vintage italian aesthetics of the 40s & 60s
‘Beefbar Milano’ | image © Francis Amiand

 

 

Riccardo Giraudi, CEO of Giraudi Group and founder of Beefbar, talks about the opening in Milan: ‘I’m really excited about the opening of the first Beefbar flagship in my native country, Italy. I wanted the place to reflect my family’s deep-rooted activities, an integral part of everything that I’m achieving now, which all started over 60 years ago. This beautiful Milanese Beefbar will encapsulate the past, the present, and the future of our passion for good food, as always hand in hand with a grand design. I’m very grateful to my whole team, my partners, and friends for making what for me was a true dream come true.’

 

He continues: ‘At the start when I choose a location, I follow my instinct and the energy I feel while walking around. After opening a seasonal Beefbar in Porto Cervo, Milan was the most obvious choice for our first Italian flagship. I started looking for the right location over five years ago, but for a long time, nothing really struck me. And then, finally…’.The Piazza del Quadrilatero was an instant revelation. 

humbert & poyet's 'beefbar milano' recalls vintage italian aesthetics of the 40s & 60s
image © Francis Amiand

 

 

‘beefbar milano’ is an ode to eclectic design & traditional cafés 

 

Beefbar Milano comes to life inside the chapel of the Former Archiepiscopal Seminary, a place of peace and quiet inside Piazza del Quadrilatero, in the heart of the city. The interior design, signed by Humbert & Poyet (see more here), invites guests to relish the vintage ambiance uplifted by a modern twist.

 

Under the impressive nave punctuated by large vaults, we discover the open kitchen, the bar, the restaurant, and the terrazzo paved floor where shades of green, black, white, and burgundy blend in a stylized wave pattern, paying tribute to the architect Luigi Caccia Dominioni. To recall the aesthetic codes and the comfort of Milanese cafés, we find half-height dark walnut wood paneling featuring, just like in a theatre, an appliqué triptych signed by the designer Ignazio Gardella and an eclectic collection of works of art of all styles and subjects. The Verde Alpi marble tables and the Vico Magistretti chairs give the furnishing an elegant finish, together with the Asterios bronze and frosted glass lamps designed by Humbert & Poyet.

humbert & poyet's 'beefbar milano' recalls vintage italian aesthetics of the 40s & 60s
image © Francis Amiand

 

 

The atmosphere at Beefbar Milano recalls the style of a creative city full of figureheads and trends related to the opera, whose style and design reveal at the same time the inimitable sensuality and relaxed nature of the Italian spirit,’ writes Beefbar.

 

Beefbar Milano offers and celebrates the best origins and cuts of meat in the world in popular recipes. At the helm in the kitchen is Executive Chef Thierry Paludetto, part of the project since he was born in Toulouse who, along with his eight corporate chefs from all over the world, works to highlight the finest cuts of meat, often rare or exclusive, for an offer with local and international notes. The menu presents a selection of street food, tiraditos, ceviche, and tartars for sharing, ranging from plain grilled to cooked in sauce, from the charcoal robata grill to the delicacy of steam, cooked in a wok or tempura. 

humbert & poyet's 'beefbar milano' recalls vintage italian aesthetics of the 40s & 60s
image © Francis Amiand

humbert & poyet's 'beefbar milano' recalls vintage italian aesthetics of the 40s & 60s
image © Francis Amiand

humbert & poyet's 'beefbar milano' recalls vintage italian aesthetics of the 40s & 60s
image © Marion Butet Studio

humbert & poyet's 'beefbar milano' recalls vintage italian aesthetics of the 40s & 60s
image © Francis Amiand

humbert & poyet's 'beefbar milano' recalls vintage italian aesthetics of the 40s & 60s
image © Francis Amiand

beefbar-milano-designboom-full-2

image © Marion Butet Studio

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