hyundai helio curve sculpture in motion 2.0 at 2015 milan design week
 
hyundai helio curve sculpture in motion 2.0 at 2015 milan design week hyundai helio curve sculpture in motion 2.0 at 2015 milan design week
apr 21, 2015

hyundai helio curve sculpture in motion 2.0 at 2015 milan design week

hyundai helio curve sculpture in motion 2.0 at 2015 milan design week
images courtesy of hyundai

 

 

 

unveiling the second part of the ‘sculpture in motion’ project at the 2015 milan design week, the hyundai ‘helio curve’ kinetic installation forms a living wave that celebrates the ‘moment of motion’. created with california-based artist reuben margolin, the collaboration reflects the motor company’s design philosophy, ‘fluidic sculpture’, and also the relationship between movement in the natural and automotive worlds. furthermore, the showcased principles depict how the creative process is always adaptive and flowing. its idea was sourced from nature and takes on the appearance of a continuously moving living organism.

 


artist reuben margolin talks about working with hyundai to bring sculpture in motion to life
video courtesy of hyundai worldwide

 

 

 

demonstrating action in a more tangible and sculptural form, the hyundai ‘helio curve’ recreates the movements of an ocean by suspending 400 open-celled tongue-and-groove wooden blocks within a five-meter cube. each part is linked by string to an electrically-powered metal drive, and appear to be connected to form a wave over 10 ft (three meters) high. outside the exhibition which houses the 5m tall, 9m wide and 26m long installation, the hyundai ‘intrado’ concept car is on display, after its premier at the 2014 geneva motor show.

hyundai-helio-curve-designboom02
the installation demonstrates the continuous movement of nature

 

hyundai-helio-curve-designboom03
a close-up view of the electrically-powered metal drive
image © designboom

 

hyundai-helio-curve-designboom04
it reflects the motor company’s design philosophy of ‘fluidic sculpture’

 

hyundai-helio-curve-designboom05

 

hyundai-helio-curve-designboom06
the moving sculpture is 5m tall, 9m wide and 26m long

 

hyundai-helio-curve-designboom07
each block has a string that is connected to the metal drive
image © designboom

 

hyundai-helio-curve-designboom08
image © designboom

 

hyundai-helio-curve-designboom09
image © designboom

 

hyundai-helio-curve-designboom10
the living wave celebrates the ‘moment of motion’
image © designboom

 

hyundai-helio-curve-designboom11
peter schreyer, chief design officer (left) and artist reuben margolin (right)

 

 

 

Save

have something to add? share your thoughts in our comments section below.
all comments are reviewed for the purposes of moderation before publishing.

comments policy
LOG IN
designboom's comment policy guidelines
generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
the correction is at the discretion of the post editor and may not happen immediately.

what if you disagree with what we or another commenter has to say?
let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

- please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
- please don't personally insult the writers or your fellow commenters.
- please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
- please don't include your website or e-mail address in your comments for the purpose of self-promotion.
- please respect jury verdicts and do not discuss offensively on the competition results
(there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
the best 100-200 entries too.)

a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

PRODUCT LIBRARY

a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

design news

×
keep up with our daily and weekly stories
493,007 subscribers
- see sample
- see sample