
I IN designs an authentic german pub in central tokyo
japanese studio I IN reveals the design of a german beer and food concept restaurant for tokyo-based company schmatz, located in a prime location at ginza.
japanese studio I IN reveals the design of a german beer and food concept restaurant for tokyo-based company schmatz, located in a prime location at ginza, tokyo. using traditional german materials and approaches, the architects have created an authentic pub with a warm atmosphere.

upon entering the restaurant, the first design elements welcoming the visitors is the façade — multiple white and yellow light bulbs, representing a glass of beer — one of the brands’ icons. inside, customers are surrounded by a warm atmosphere, created by wooden surfaces and lighting reminiscent of a german traditional space with a modern touch.

the centerpiece of the space is the ceiling light — the long glowing line is decorated with deer horns. in addition, beer tanks made of stainless steel have been arranged behind the bar, presenting each beer brands by schmatz.






project info:
name: schmatz
architects: I IN
location: ginza, tokyo, japan
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