japanese studio I IN reveals the design of a german beer and food concept restaurant for tokyo-based company schmatz, located in a prime location at ginza, tokyo. using traditional german materials and approaches, the architects have created an authentic pub with a warm atmosphere.

I IN designs an authentic german pub in central tokyo designboom

 

 

upon entering the restaurant, the first design elements welcoming the visitors is the façade — multiple white and yellow light bulbs, representing a glass of beer — one of the brands’ icons. inside, customers are surrounded by a warm atmosphere, created by wooden surfaces and lighting reminiscent of a german traditional space with a modern touch.

 

 

the centerpiece of the space is the ceiling light — the long glowing line is decorated with deer horns. in addition, beer tanks made of stainless steel have been arranged behind the bar, presenting each beer brands by schmatz. 

 

I IN designs an authentic german pub in central tokyo designboom

 

 

I IN designs an authentic german pub in central tokyo designboom

 

 

 

project info:

 

name: schmatz

architects: I IN

location: ginza, tokyo, japan

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